JOB SUMMARY
Title: Marketing Manager
Department: Marketing
Year of Experience: 4 years ++
Job Level: Manager
Report Line: Growth Director
Peer: Marketing, BD
Subordinate: Marketing Generalist, Content Marketing, Graphic Designer
Salary Range: Negotiable
Working Time: 9:00 – 18:00, Monday – Friday |Hybrid working with 2 WFH/week
Working Location: 6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, Vietnam
OBJECTIVES
We are looking for an experienced Marketing Manager or Account Manager with passion in B2B marketing, inbound marketing, and digital marketing in general. You will be the leader to our dynamic marketing team, together driving outstanding business results for PMAX.
JOB DESCRIPTION
Marketing strategy & planning:
Develop your own work plan and manage the work plan of team members following the strategy.
Build the overall marketing strategy for PMAX with relevant campaigns and activities throughout the year to achieve marketing objectives.
Set marketing objectives based on business objectives and align the objectives with BoD.
Content strategy & planning:
Synthesize insights from the target audience research and combine with the brand positioning to propose strategic content direction for PMAX.
Develop effective content strategy with detailed pillars and angles to deliver the main communication objective.
Design detailed implementation plan with audiences, channels, PICs, and timeline.
Marketing workstreams execution management:
Manage the execution & optimization of all marketing workstreams following the strategic direction at each period of time, including but not limited to the following:
Website management: Coordinate with content marketing executives to update contents for the website, optimize SEO and website performance in general.
Social media management: Coordinate with content marketing executives to update contents for social channels including Facebook, LinkedIn, and Youtube; reply messages and comments on these channels following PMAX’s process and guidelines.
Others: Implement other marketing activities based on the strategy at each period.
CRM: Design CRM framework & process and implement CRM activities across channels, especially email marketing.
Event management: Plan and organize events such as workshops and webinars for both the potential clients and the potential employees of PMAX.
Report & Analysis:
Report to the Growth Director and CEO about the effectiveness of the overall marketing performance with insight and plan for further improvement.
Team leadership & management:
Build & manage a Marketing team of 4- 6 people, including content marketer and general marketer.
Coach & feedback to develop team members and maximize their ELV.
JOB REQUIREMENTS
Skills & Knowledge & Qualification
Must have
Data- driven mindset with technical expertise to ensure the quality and accuracy of data; process, design, and present it in ways to map out customers’ insights in order to help the organization make better decisions.
At least 1 year experience as Marketing Manager or 2 years as Account Manager, managing at least 3 people.
Excellent planning, project management and time management skills.
Experimental mindset with enthusiasm about self- challenging.
Having a deep knowledge of B2B Marketing, lead nurturing and having passion to grow further in this career path.
Excellent communication skill, especially in the field of advertising and branding.
Understanding of marketing channels, especially Event, Website, Social (Facebook, LinkedIn, and Youtube), and Email.
Good to have
Experiences in marketing agency or having knowledge of marketing agency business.
Creative and innovation mindset with interest in working in a start- up environment.
Experiences in building up and managing CRM for B2B business.
Ambitious with aggressive targets.
BENEFITS
Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year…)
Team bonding budget quarterly, snack time to engage team members
Laptop supply/allowance or support for laptop purchase costs on an individual basis
Competitive salary range with quarterly & yearly incentives and 13th- month salary
Annual health check- up and Healthcare Insurance PTI for all employees
Flexible working time with 2 days working from home per week and 15 paid leaves per year
Internal training & career development opportunities, and external L&D budget sponsorship
Insurance as full salary (SHUI)
Holiday activities; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
Other staff welfare allowances.
