B2B Sales Manager

This position is responsible to lead the development and execution of commercially- driven initiatives to drive revenue growth, optimize trade promotions, and strengthen cross- functional collaboration to deliver impactful client solutions.
Business Development- B2B Sales

Develop & implement B2B sales strategies for different channels/ customer (HORECA, chain restaurants, resellers...) and product lines (cakes, pastries, etc.)
Drive sales performance by leading sales planning, forecasting, and execution to achieve revenue and growth targets across B2B segments.
Qualify leads, prepare commercial proposals, and coordinate onboarding logistics.
Expand Corporate sales opportunities and build a strong pipeline of potential clients

Commercial Growth & Trade Activation

Monitor campaign performance metrics and client feedback to extract insights and support continuous improvement of go- to- market strategies.
Partner with the Marketing team to implement B2B- focused promotions, discount campaigns, and seasonal trade offers aligned with growth objectives
Drive pricing & margin optimization by coordinating closely with Category & Finance teams to validate profitability and ensure commercial viability of all campaigns.

B2B Product Management

Support new product launches, special product bundles, and custom requests for key clients.
Monitor product performance in the B2B segment and flag assortment issues or demand shifts.
Provide input on pricing, packaging needs, and product gaps based on client feedback.
Partner with Production, Sourcing, and Supply Chain teams to develop and maintain a product assortment suitable for B2B buyers

Reporting & Performance Tracking

Prepare regular reports on sales progress, campaign results, and category contribution for internal reviews.
Monitor client performance (order frequency, GMV, product mix) and identify opportunities for upselling or reactivation.

Experience

Experience in F&B, FMCG, or retail industries is required.
At least 4+ years of experience in B2B sales or commercial roles.
Bachelor’s degree in Business, Marketing, Economics, or a related field.

Work related skills

Ability to manage the full sales cycle from lead generation, pitching, negotiation to closing and after- sales coordination.
Proven ability to work cross- functionally (e.g: Supply Chain, WH & Logistics, F&A, Marketing, Customer Services, etc..).
Proven ability to manage business accounts and coordinate internal teams to serve client needs.
Familiarity with F&B product categories and buying behavior of restaurants/cafés is a plus.

Soft skills

Capable of working independently with minimal supervision.
Capable of performing well under high- pressure, high- volume environments.
Strong communication & interpersonal skills, capable of working with both internal teams and external partners.
Strong problem- solving and critical thinking abilities, with a hands- on, solution- oriented mindset.

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-09-11 08:20:02