[BANYAN] S&M_Marcom Manager

At Garrya Mù Cang Chải, part of Banyan Group, we believe that every role contributes to creating meaningful experiences rooted in purpose, wellbeing, and authentic connection. More than just a workplace, we are a sanctuary where thoughtful design, mindful living, and genuine care come together.As a member of our team, you are not simply performing a job — you are shaping journeys, elevating traditions, and bringing our brand philosophy to life in every interaction. From behind- the- scenes operations to guest- facing moments, every detail you contribute helps create a sense of calm, balance, and belonging for those we serve.
We are looking for individuals who share our passion for excellence, creativity, and heartfelt service — those who take pride in crafting experiences that leave a lasting impression.
Key Responsibilities:

Manage the annual marketing budget and ensure cost- effective use of marketing resources.
Build and maintain strong relationships with media, influencers, tourism partners, and local stakeholders.
Manage all digital marketing channels, including social media, website, email marketing, and online advertising.
Supervise external agencies, photographers, designers, and other marketing vendors.
Ensure brand consistency across all communication materials, guest touchpoints, and marketing campaigns.
Create and oversee marketing content, promotional campaigns, and brand collateral in line with brand standards.
Monitor marketing performance, campaign ROI, website analytics, and social media insights; prepare regular reports and recommendations.
Lead, coach, and develop the Marcom team while ensuring compliance with Banyan Group brand standards and company policies.
Coordinate with Operations, Sales, F&B, Spa, and other departments to promote resort products, events, and seasonal offers.
Plan and execute PR activities, media visits, photoshoots, and promotional events.
Develop and execute integrated marketing and communication strategies to strengthen brand awareness and drive revenue.
Stay updated on market trends, competitor activities, and consumer insights to identify new business opportunities.

Requirements:

Strong interpersonal and communication skills
Ability to work flexible hours when required
Good English communication skills (spoken and written)
Positive attitude, adaptable, and willing to learn
Well- organized with attention to detail

Experience in international or luxury environments is an advantage
Basic understanding of service standards and customer experience
1–3 years of relevant working experience (hospitality or related fields preferred)
Fresh graduates are welcome for entry- level positions

Learning & development opportunities through Banyan Academy, aligned with Banyan Group standards.
Uniforms and meals are provided.
Insurance as labor law (applies from the starting date).
Structured development programmes for supervisory level, including UPLIFT and Essential English online learning.
Monthly participation in Banyan Group’s 8 Pillars of Wellbeing programme.
Staff accommodation is provided.
Officer Check allowance.
Minimum USD 4,000 annual spending on Banyan Group complimentary stays.
Health Care Insurance (24/7), accident insurance (apply from the starting date).
Salary is competitive.
100% Service charge, effective from the probation period.
12 days annual leave; 2 day- offs per week.
Access to gym facilities.
Annual bonus & 13th- month salary (subject to business performance).

Cập nhật gần nhất lúc: 2026-07-11 11:30:04