Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives;
Responsible for overseeing client pacing & performance across digital media portfolio;
Build training materials and best practice documentation;
Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all programmatic buying platforms;
Oversee the work of one specialist, train technical knowledge and manage workflow;
Recommend forward thinking strategies and innovations;
Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution;
Proactively working with client services on campaign set- up and optimization strategy;
Work with the data teams to provide analytical insights to the client.
Leverage first party and third- party data for targeting and insights;

Must love and be curious about data analytics and how that affects the bottom line;
Keen problem- solving and troubleshooting abilities;
Ability to handle multiple projects and prioritize responsibilities;
Ability to work efficiently in a fast- pace environment;
Bachelor’s degree from an accredited college or university;
Well- versed in the Microsoft Office suite specifically, Excel and PowerPoint;
Self- motivated, but also can work well in a team;
Professional client communication, both written and verbal;
Must have in- platform execution experience pulling the levers in DSP platforms (i.e. Google’s DoubleClick Bid Manager, Google, Facebook, DCM & DV360, local publishers…);
Experience with digital ads trafficking is required (Adform, DCM, Sizmek);
6+ years of experience working in the programmatic digital media buying & planning space with focusing on programmatic strategy and execution;
Drive, ability to manage details and meticulous.
High level of accuracy and attention to detail;

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Cập nhật gần nhất lúc: 2024-08-04 03:40:02