JOB PURPOSE:
+ Be responsible for developing and executing trade marketing plan and programs that strengthen INSEE&039;s brand presence, drive demand, and support sales growth across all distribution channels
+ The position oversees the planning, execution, and evaluation of in- store promotions, point- of- sale materials, merchandising standards, and trade events, while building strong partnerships with distributors, retailers, and contractors to maximize market penetration and brand loyalty
+ This role bridges marketing and sales by translating brand and business objectives into impactful trade initiatives, ensuring alignment with customer needs, channel dynamics, and market opportunities
MAIN DUTIES:
Trade Marketing planning & Deployment
+ Business development plan quarterly, yearly
+ Allocate and manage trade marketing budgets to optimize ROI
+ Translate market insights, channel dynamics, and competitive intelligence into actionable trade programs
+ Develop and implement trade marketing plans in line with brand and business objectives
Channel & Customer Development
+ Collaborate with sales to tailor activities per channel (B2C, contractors) and regional needs
+ Build customer- centric programs for distributors, retailers, and contractors to increase product visibility, preference, and loyalty
+ Establish win- win partnerships with key trade stakeholders.
+ Satisfaction of customers
+ Customer classification & segmentation
Trade Promotion Management
+ Monitor competitive promotions and market share movements
+ Monitor accrue and payment process to avoid the impact of Gap accrue vs actual to net selling price monthly
+ Design, execute, and evaluate trade promotions to drive sell- out
+ Ensure alignment with compliance, pricing policy, and ROI expectations
+ Budget management
+ Cost optimization
+ RTL Target setting and ODA data management monthly
+ Net price, net sales management
+ Cost optimization
Market Analysis & Business Intelligence
+ Possesses advanced analytical skills and can handle sophisticated data analysis technique
+ Identify growth opportunities and gaps through data- driven analysis
+ Track market trends, channel performance, and customer behavior
+ Identify and anticipate customer requirements, expectations and needs
+ Uses data- driven insights to identify opportunities and risks, guiding strategic decision- making
+ Demonstrates the ability to synthesize complex information and communicate insights effectively
+ Present actionable insights to leadership for decision- making
Innovative to improve business results
+ Encourages a culture of innovation within the team or organization, fostering creativity and experimentation
+ Innovative to define new ideas for implementing new, differentiated program; simplify and improve faster payment to increase customers satisfaction and loyalty
+ Develops and implements innovative strategies or initiatives that yield significant results
6. Point- of- Sale (POSM) & Merchandising
+ Implement merchandising standards and audit compliance across the network
+ Trade visibility reward/reports
+ Oversee POSM design, production, and distribution to ensure brand visibility
Budgeting management
+ Implement strategies to optimize costs, improve contribution margins, and enhance overall financial performance
+ Analysis and report
+ BA budget planning quarterly/ yearly
+ Develops sophisticated budgeting models and forecasting techniques to optimize resource allocation
+ Possesses advanced skills in budgeting and financial management
Leadership & People Development
+ Lead, coach, and develop the trade marketing team to achieve KPIs
+ Promote a high- performance culture with resilience, focus, and passion to win
+ Encourage innovation and challenge conventional practices to improve efficiency and effectiveness
OH&S responsibilities as spelt out in the procedure OHS- PR- 12
+ Follow the OH&S regulation at workplace
+ Live and promote OH&S on the road and at customer plant
III. OTHER INFORMATION:
+ 100% salary on probation
+ Trainings
+ Laptop provided
+ 14 days of annual leave
+ Team building
+ Healthcare & accident insurance
+ Interview: 2 Offline rounds + Online Test
+ Stakeholders: Wholeseller, Retailers..
+ Product information: https://www.youtube.com/watch?v=NBqGglzWHPg
+ Product: Cement (Bag)
+ Main KPI includes:
- POSM compliance rate (%)
- Customer satisfaction/loyalty index
- On- time and on- budget campaign delivery (%)
- Channel market share improvement (%)
- Coverage growth (New/Lost retailer quality)
- Sell- out growth vs. target (%)
- Trade program ROI (%)
