RESPONSIBILITIES:
Work closely with MKT Head, local PR firm, advertising agency to build up and deploy good PR & Brand Communication plan with increase earned media year on year; maintain and expand share of voice with times higher than the nearest competitor.
Seek opportunities to strengthen relationships with key media contacts and other business stakeholders, such as influencers, OE partners, dealers, experts...
Integrate, implement, and help to improve Brand Communication processes regionally while ensuring seamless alignment with local business priorities.
Proactively address high potential audience with right message thru efficient distribution channels
Craft company&039;s communication materials (press releases, thought leadership article, speeches for General Director in events...) and ensure all communication materials go through Advertising Compliance Process before releasing externally.
Monitor BS brand health on media and promptly take necessary actions if any potential crisis arising.
Assist MKT Head in ad- hoc assignments.
Be responsible for reviewing all Displays/POP design items produced within company by other departments to ensure they follow BS Design Manual
Support MKT Head coaching junior team members to lift professional capabilities and competences of whole MKT Team
Liaise with internal stakeholders to gather info and develop annual corporate communication plan.
Join discussion/ brainstorming to develop, manage and execute the integrated communication plan (one and three- year plan), closely follow up and well control allocated budget.
REQUIREMENTS:
Good relationship & network with Press, Agency, and External Supporters.
Excellent writing skills, experienced in working & managing the agency both PR & communication.
At least 7 years’ experience in Marketing and/or at least 5 years in Brand Communications.
Well understand audience on mass/ specific and segmentation communication.
Passionate to build up the company brand image for business objectives.
Experienced in leading crisis management, risk management.
Bachelor’s degree in Journalism, Marketing, Business, or a Related Field
Others
Willing to work in a multifunction team and able to work with other global teams.
Good written and spoken English.
Open to change and must embrace the concept of continuous improvement
Strong interpersonal and social skills resulting in the ability to guide and inspire teams.
