Brand Executive

Market & Customer Insight
- Work closely with Product, Sales, Marketing, and Design teams to ensure cohesive brand messaging.
- Translate insights into actionable brand and marketing initiatives.
- Manage stakeholders and external partners (agencies, media, event organizers).
- Research customer behavior, industry trends, competitors, and merchant lifecycle (onboarding, growth, retention, churn).
Brand Strategy & Execution
- Develop and maintain strong brand identity and positioning in SaaS & E- commerce.
- Ensure brand consistency across all communication channels (social, website, paid ads, PR, email, events).
- Measure and track brand equity through key metrics, including Brand Awareness, Brand Preference & Consideration (preference scores, app listing CTR, Shopify/App Store ratings & reviews), Customer Perception: Net Promoter Score (NPS), sentiment analysis, engagement rate.
- Implement brand- building initiatives aligned with company strategy and product adoption funnels (acquisition, activation, retention, referral).
Content & Campaign Management
- Plan, produce, and manage creative brand- aligned content with a customer- centric approach.
- Drive omni- channel communication to strengthen brand perception and engagement.
- Track, measure, and optimize the effectiveness of content and campaigns based on data and customer insights.
- Execute inbound & outbound marketing campaigns, PR activities, and brand events.
Research, Analytics & Reporting
- Use analytics tools (GA, HubSpot, Brandwatch, etc.) to track brand health, funnel conversion, retention, and ROI.
- Deliver regular reports and provide recommendations to optimize brand and campaigns.
Project & Risk Management
- Manage timelines, deliverables, and stakeholders to ensure effective execution.
- Ensure compliance with brand guidelines, copyright, and legal standards.
- Manage brand/media budgets and evaluate ROI to optimize investment across channels

Hands- on experience with marketing/analytics tools (Google Analytics, HubSpot, Brandwatch, etc.).
Excellent content creation, campaign management, and cross- functional collaboration skills.
A customer- centric, data- driven mindset with high ownership and accountability.
Strong project management, problem- solving, and stakeholder management abilities.
Creativity, adaptability, and passion for building brands that merchants love.
Strong knowledge of omni- channel branding, customer lifecycle, and product adoption funnels.
2+ years of experience in Brand Marketing, ideally in SaaS, eCommerce, or tech- driven environments.

Training program: comprehensive product training for all newbies and continuous learning programs aligned with company policy
Well- being treatment: annual health check- up at top clinic in VN, weekly therapy treatment, monthly team bonding, ….
Performance review & competency evaluation: 2 times per year
Annual performance bonus & 13th–month salary: up to 3- month salary (based on your devotion and business efficiency)
Holiday bonus & company trip
Lunch meal & parking fees provided
Salary range: Up to $1200
Annual leaves: 12 days per year
Remote working days: 12 days per year

Why you’ll love working here
- Professional and creative office view
- Clear & Scientific Agile Framework on the whole company workflow & culture.
- Learn product- thinking and customer- centric mindset.
- Collaborative and supportive environment
- Young and passionate colleagues
Join a dynamic team to design and develop high- performance E- commerce products. Take on ambitious and challenging objectives by contributing to groundbreaking business models in the market.
- Flexible working time:
Afternoon: 1:00 pm- 5:45 pm (check out from 5:00 pm to 5:45 pm)
Morning: 8:00 am- 12:00 pm (check in from 8:00 am to 8:45 am)
Monday to Friday

Cập nhật gần nhất lúc: 2025-09-13 22:55:03