Brand Executive

Key Responsibilities:
Develop and execute brand strategies:
Participate in the development and implementation of the overall brand strategy, aligned with the company&039;s business objectives and positioning.
Conduct market research, competitor analysis, and industry trend analysis to propose effective brand development initiatives.
Ensure brand consistency across all communication channels and customer touchpoints.
Manage brand identity:
Oversee the implementation of brand guidelines (logo, colors, fonts, tone of voice, etc.).
Collaborate with relevant departments (Marketing, Sales, Product, Customer Success) to ensure consistent communication and brand image.
Manage and develop brand assets (brand guidelines, presentation templates, etc.).
Implement branding activities:
Coordinate the organization of brand- related events, seminars, and webinars.
Plan and execute branding campaigns (online and offline) to enhance brand awareness, build reputation, and foster positive relationships with target audiences (businesses, Publishers, KOCs).
Manage and develop brand content across the company&039;s communication channels (website, blog, social media, email marketing, etc.).
Manage brand communications:
Monitor and evaluate the effectiveness of brand communication activities.
Draft and issue press releases and PR articles related to the brand.
Build and maintain strong relationships with media partners, press, and KOLs/Influencers.
Measure and evaluate effectiveness:
Regularly report on brand development status and propose necessary improvements.
Track and analyze key performance indicators (KPIs) for branding activities.
Support other marketing activities:
Assist with other marketing activities as needed (e.g., performance marketing campaigns, content marketing).
Collaborate with other members of the Marketing team to achieve common goals.

Cập nhật gần nhất lúc: 2025-07-21 16:00:03