Brand Executive (Medicine)

Execute Brand and Partner Marketing Campaigns

Support the implementation of brand marketing and co- branding campaigns with pharmaceutical partners (Rx & OTC) across both online and offline channels.
Monitor and consolidate campaign performance results (content engagement, in- store visibility, livestream impact, media reach, etc.).
Coordinate and develop content plans (social media, PR, digital assets, POSM, in- store activation, etc.) tailored to each specific campaign.

Content Management & Creative Development

Collaborate with the content team to develop medical, product- related, and public health content in compliance with pharmaceutical industry standards.
Contribute ideas and concepts for communication activities specific to the pharmaceutical sector (e.g., Symposiums, In- house Training, Health Station activations, etc.).

Cross- Functional & Partner Collaboration

Support the coordination and execution of professional events including symposiums, in- store activations, and co- branded livestreams with partners.
Work closely with internal teams such as Marketing, Retail Operations, Merchandising, and Medical to ensure cohesive campaign execution.

In- Store Marketing Execution Supervision

Monitor marketing activities at store level, including POSM placement, in- store branding, and market execution.
Assist in auditing compliance with brand and partner guidelines across pharmacy locations.

Support in Analysis & Reporting

Propose marketing improvements based on data analytics and market feedback.
Regularly update on consumer insights, pharmaceutical market trends, and campaign performance reports.

Certifications in Digital/Brand Marketing or related fields, as well as Data Analysis, is an advantage.
Graduated with a Bachelor&039;s degree in Marketing, Communications, or Pharmacy.
At least 2 years of experience in brand/marketing, preferably in the pharmaceutical, FMCG, or retail sectors.
Strong organizational and communication skills with the ability to manage multiple tasks simultaneously.
Proactive, responsible, and eager to learn
Capable of creating engaging content that complies with pharmaceutical advertising regulations.

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-07-10 14:10:03