Brand Executive (Outsource)

This role involves collaborating within the PMCE team and cross- functionally to create and execute brand and marketing plans to reach commercial targets; and monitoring brand performance to ensure consistency and alignment with the company&039;s objectives.
The Brand Executive is responsible for supporting the Brand Strategy & Marketing Manager to execute effective branding marketing strategies to build brand awareness and reach company commercial targets.

Oversee the production and execution of marketing materials and assets – including Key Visuals, POSM and digital content – ensuring alignment with brand plans and brand guidelines. Monitor the adaptation of brand contents for digital platforms and collaborate with digital teams to optimize reach and engagement.
Ensure brand and marketing activities are grounded in consumer and shopper insights.
Monitor and regularly review marketing performance outcomes; propose necessary improvements to enhance goal attainment.
Support with special projects or initiatives, such as Market Review, Consumer Research, etc.
Develop and execute internal engagement plans and content for retail sales tool kits to ensure high levels of engagement from the pharmacists.
Collaborate across the wider Pharmacity Brand and Exclusive Team to effectively deliver departmental and individual KPIs
Monitor the development of training materials and coordinate the overall Training Plan for the PMCE team – what is trained, when, and how – based on brand plan priorities.
Regularly conduct competitor and market analysis to identify trends, risks, and opportunities that inform brand strategy and marketing plans.
Support the development and briefing of annual brand plans and marketing campaigns to enhance brand awareness and recognition for both NPD and current PMCE assortments.
Manage and track the marketing budget, including coordinating quotations and the PO process to ensure spending aligns with approved plans.

Bachelor’s degree in Economic, Marketing, Commercial, Business Management
Highly proficient at English
Ownership, Critical thinking, Creativity, Flexibility
Project management skills: Collaboration and stakeholder management skills
Presentation and communication skills
3 years+ in a retail or FMCG product brands organization in a field relating to product development, brand or product marketing. Experience of healthcare, vitamins and nutrition, personal care categories is desirable, but not essential.
Budget tracking skills and process management skills
Marketing and Digital knowledge
Ability to work under pressure in a fast- paced company; proactive and independent; flexible and agile; open- minded and adaptable to change

Laptop, Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-08-20 05:45:02