Brand Leader (Ecommerce)

* The Brand Leader will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross- functionally to execute these strategies and ensure brand consistency. The Brand Leader will play an ownership role in strategic planning and execution of the go- to market strategy for the assigned e- Commerce platforms and brands. Primary responsibilities include develop and implement brand- building strategies that increase sales/profits and customer engagement. Running daily operations of the e- Commerce’s stores for an assigned set of brands.
* Key Responsibilities but not limited to:
- Identify and execute the marketing roadmap and program innovation to drive this vision using Promos, Coupons, CPC ads, Display ads;
- Coordinate cross- functionally to ensure consistency in brand- related decisions
- Measure and report on category/item performance as well as provide suggestions on continuous improvement strategies to improve e- Commerce stores performance;
- Partner with Digital Advisor, Client Sales, Creative Development, and Support departments on launch successes including merchandizing, performance management, etc.;
- Forecasting of annual sales and management of inventory planning & replenishment;
- Maintain quality control of the product listings, ensuring all information is accurate and that product and pricing are up to date.
- Oversee marketplace management, digital marketing operations and digital platform operations;
- Propose, develop and execute brand strategy including channel selection, product strategy, pricing strategy and go- to market approach
- Performing market research; Monitor trends and keep a close eye on competitive products in the marketplace; Analyse brand positioning, consumer insights and other various data including, but not limited to sales trend, conversion rates and return trends.

- Degree in marketing or a related field
- Excellent understanding of the full marketing mix
- Proven working experience as e- commerce brand leader
- Strong analytical skills partnered with a creative mind
- Up- to- date with latest trends and marketing best practices
- Good communication skills in English
- Experience in identifying target audiences and devising effective campaigns
- Proven ability to develop brand and marketing strategies and communicate recommendations to the brand’s owners.
- Data- driven thinking and an affinity for numbers

Cập nhật gần nhất lúc: 2024-04-17 06:55:24