Brand Manager (Beauty & Personal Care)

Havatek is a pioneering beauty- tech brand, built to bring futuristic technology into everyday beauty routines. We offer high- performance, affordable solutions across skincare, devices, and personal care — engineered for modern lifestyles and designed with minimalist aesthetics. Our mission is to democratize smart beauty for the next generation of consumers.
Brand Strategy & Global Positioning:

Develop and refine Havatek’s global brand identity, visual system, and communication tone across all channels and markets.
Ensure strong brand differentiation, emotional resonance, and consistency with company vision, mission, and strategic goals.
Build brand concepts and creative narratives that translate well across both local and international markets.

Product Portfolio Expansion & Innovation:

Drive end- to- end product development, collaborating with R&D, production, and sourcing teams to launch high- quality, scalable products (e.g., skincare, devices, supplements).
Lead market opportunity analysis to identify white spaces in beauty- tech, wellness, and personal care.
Build and manage the product roadmap, aligned with consumer insights and innovation trends.
Monitor industry movements, consumer behavior, and competitor activity to inform product decisions.

Go- to- Market & Campaign Execution:

Collaborate with internal and external creative, media, and commercial teams to execute consistent and high- impact activations.
Oversee 360- degree brand campaigns across traditional and digital channels.
Anticipate risks in campaign execution and develop timely, innovative solutions.

Performance Tracking & Team Management:

Measure and report performance of all brand and marketing initiatives, with clear KPIs and ROI evaluation.
Act as a strategic connector between brand, R&D, creative, and commercial teams, ensuring tight alignment from product to communication.
Build, lead, and inspire a cross- functional brand team.

Compulsory:

Entrepreneurial, proactive, and results- driven.
Consumer- centric thinking with the ability to turn insights into impactful strategies.
Experience in leading cross- market or cross- cultural brand projects.
Strategic mindset with high aesthetic sensitivity and taste for premium minimalism and future- forward lifestyles.
Strong knowledge of ODM/OEM development processes and commercialization strategies.

As a big plus if:

Familiarity with global beauty trends, especially in Asia- Pacific, US, and Europe.
Tech- savvy and passionate about innovation, wellness, and design.
Experience working in or with prestige/luxury brands (e.g., FOREO, L’Oréal Luxe, Dyson Beauty, Unilever Prestige).

Competitive income;
Social Insurance;
Parking fee allowance (if any);
13th month salary, annual performance review;

Cập nhật gần nhất lúc: 2025-07-22 04:30:02