Brand Manager Công Ty Cổ Phần Y Khoa Hoàn Mỹ

Brand Manager is responsible for:
• Strengthen brand reputation
• Internal brand advocacy
• Ensure consistent brand messaging
• Build Strong brand identity
• Increase brand awareness
PRIMARY RESPONSIBILITIES
• Brand Performance Monitoring: Establish metrics and measurement frameworks to track the effectiveness and impact of branding activities. Regularly analyze data, conduct brand audits, and monitor consumer perceptions to identify areas for improvement and make data- driven decisions to refine brand communication strategies.
• Brand Experience: Ensuring that the brand promise is consistently delivered across all customer touchpoints. Monitoring and enhancing the customer experience at various brand interaction points, such as websites, social media platforms, customer service, and physical locations
• Oversea the brand performance of the whole group
• Brand Awareness: Implementing strategies to increase brand awareness and visibility
• Develop a Brand Communication Strategy for the group & subsidiaries
• Co- Branding: Identifying and pursuing strategic partnerships and collaborations that align with the brand values and objectives. This can involve joint marketing initiatives, sponsorships, co- branding opportunities, and strategic alliances to expand brand reach and enhance brand perception
Report to: Senior Group Brand Manager

Experience & Knowledge:
- Experience in identifying and pursuing co- branding opportunities and strategic partnerships.
- Minimum 5 years of experience in brand management, preferably at a senior level.
- Proven track record in overseeing brand performance for a group or organization.
- Bachelor&039;s or master&039;s degree in marketing, business administration, or a related field.
- Experience in developing comprehensive brand communication strategies.
Skills:
- Demonstrated ability to ensure consistent brand delivery and enhance customer experience across multiple touchpoints.
- Strong expertise in implementing brand awareness strategies and increasing brand visibility.
- Proficiency in monitoring brand performance through metrics, data analysis, and consumer perception evaluation.

Bonus

Cập nhật gần nhất lúc: 2024-03-17 15:15:38