Brand Manager (Fashion)

Report to: Growth Director.
Location: 568 Luy Ban Bich, Hoa Thanh Ward, Tan Phu District.
Quantity: 01.
Working time: 8:30 AM to 5:30 PM (Monday – Friday) and 8:30- 12:30 (Saturday Morning).
Responsibilities:
Brand Building & Development:

Guide the brand’s aesthetic and style based on fashion trends and consumer behavior.
Work with the design team to develop visuals, lookbooks, and fashion campaigns aligned with the brand’s identity.
Strategic, plan and implement the brand strategy, ensuring a consistent image across all platforms.
Develop and manage brand concept, visual direction, and storytelling, ensuring strong positioning and differentiation.
Conduct market research on competitors and consumer insights to enhance brand positioning.
Brand Strategic & Management to Enter The New Market: USA.

Brand Planning & Execution:

Monitor and analyze campaign performance, adjusting strategies to meet KPIs.
Manage the brand’s marketing budget effectively to maximize ROI.
Collaborate with the marketing team to execute integrated marketing campaigns across digital, offline, and influencer channels.
Develop marketing plans and brand growth strategies for different phases.

Portfolio Management & Product Strategy:

Develop and manage the product portfolio, ensuring alignment with market demand and profitability.
Oversee the product development process from concept to launch, ensuring brand consistency and quality.
Work closely with the product team to define collections, material selections, and trend directions.

P&L Management & Business Growth:

Develop strategies to drive sales and expand the market.
Monitor P&L performance and optimize pricing, promotions, and costs for sustainable growth.
Oversee brand revenue, profitability, and operational efficiency.

Technology Integration in Branding & Fashion:

Stay updated on digital trends, AI, and automation to improve customer experience.
Explore and implement technology in branding, marketing, and product development to enhance efficiency.

Requirements:
Compulsory:

English proficiency: Excellent verbal and written communication skills.
Background in a leading fashion company with hands- on experience in branding & performance marketing. Practical, Details- oriented, Customer centric.
Analytical thinking: Strong ability to analyze market trends and data to develop optimal strategies.
Creative and strategic thinking, with the ability to define brand concepts and visual direction.
Extensive knowledge of high fashion, style, and aesthetics.
Experience in executing multi- channel marketing campaigns (digital, offline, KOLs, influencers).

As a big plus if:

A technology- driven mindset with the ability to integrate tech solutions into branding, marketing, and fashion retail.
P&L management skills, with experience in optimizing revenue, costs, and brand profitability.

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Đào tạo, Tăng lương, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2025-09-24 18:55:03