Brand Manager (F&B)

Build and maintain strong relationships with key stakeholders, including influencer, celeb, external agencies, and partners.
Stay updated with industry trends, emerging technologies, and best practices to drive innovation and maintain a competitive edge.
Collaborate with cross- functional teams including operation, R&D, and sales to align brand strategies with business objectives.
Ensure compliance with branding guidelines, legal requirements, and industry regulations in all brand- related activities.
Develop and implement comprehensive brand strategies to drive brand growth and increase market share within the F&B industry.
Create and execute innovative marketing campaigns, promotions, and initiatives to enhance brand awareness and drive customer engagement.
Manage brand budgets effectively, allocating resources appropriately to maximize brand impact and ROI.
Define and communicate brand guidelines, ensuring consistent brand messaging, tone, and visual identity across all touchpoints.
Conduct market research and analysis to identify consumer trends, competitor activities, and opportunities for brand positioning and differentiation.
Monitor and analyze brand performance, using relevant metrics and KPIs, and provide actionable insights and recommendations for continuous improvement.
Report directly to the Marketing Manager.

- Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies.
- Ability to adapt quickly to changes, high productivity, motivation, and a positive attitude.
- In- depth knowledge of the F&B market, consumer behavior, and industry trends.
- Creativity and a keen eye for detail, with the ability to develop engaging marketing
- Passion for the F&B industry and a strong understanding of consumer preferences and evolving market dynamics.
- Proven experience as a Brand Manager within the F&B industry, with a track record of successfully managing and growing brands.
- Over 3 years of experience in retail, restaurant, food & beverage industry.
- Excellent communication skills, both written and verbal
- Bachelor&039;s degree in Marketing, Business Administration, or a related field. A Master&039;s degree is a plus.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

- Stable, professional, sustainable working environment.
- 20% discount when experiencing at the company&039;s restaurant system.
- Monthly allowance for lunch, parking and laptop.
- Participate in teambuilding.
- Friendly, enthusiastic colleagues who work with the motto "work hard, play hard".

Cập nhật gần nhất lúc: 2024-05-21 18:10:05