BRAND MANAGER (FMCG)

Brand Management: To develop and implementation marketing and promotion plan for the assigned brands/products as agreed with Category Manager

Build ideas, messages & images of the brands and of each specific Marketing campaign
Make plans for brand communication and POSM at sale point: promotion plan, customer interaction plan, customer care plan...
Manage & monitor the brand performance both commercially and visibility in line with company’s target and budget.
Manage A&P budget affective and in line with company’s value chain.
Develop detailed plans for each marketing program/event.
Make forecasts for product demand to ensure the sustainability of inventory.

Trade Supporting

Get close to customers/consumers via frequent market visits.
Build and deploy trade MKT plan by key account : guidance for in- store – planogram, visibility, sampling, sponsorship.
Create Route to Market of brands by SKU.

Others operation

Foster trust relationships with vendors to achieve better pricing and quality of services.
Deeply understand the situation, market trends as well as the needs and tastes of consumers to discuss, brainstorm and input for Marketing plans which best serve the needs of customers and consumers.
Work with others departments to carry out the necessary duties occur by daily operation.

Major: Marketing, Business Administration
Experience:

Priority for work experience in Marketing, Trade marketing, BTL.
At least 2 years experience as Assistant Brand Manager position.

Required competencies:

Good command of PowerPoint and Excel.
Good command of English.

Other requirements:

Good critical thinking and analytical thinking.
Communicate effectively.
Spirit: fast- learning, passion- to- grow, open- minded, result- oriented, hard- working, resilient.
Flexible approach to work.

Laptop, Chế độ bảo hiểm, Du Lịch, Du lịch nước ngoài, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-03-27 11:09:06