Brand Manager

Define key objectives, brand/product positioning (both existing and new) and identify new business opportunities through brand extensions or growth of existing brands. Plans should align with short- term, mid- term, and long- term marketing goals, focusing on volume, revenue, and market share growth.
Continuously develop, implement, monitor, evaluate, analyze, and improve marketing strategies for assigned brands. This includes managing 4Ps (product, price, place, promotion), marketing 360 strategy, and marketing budgets (including market research) for both existing and new products. The objective is to increase market share, brand equity, and sales volume while optimizing costs and adhering to approved Direct Marketing Expense (DMEC) to Net Sales ratios to achieve maximum profitability.
Develop and execute creative marketing strategies for assigned brands to effectively reach target consumers. This involves creating impactful and memorable advertising campaigns that highlight brand benefits and drive purchase intent, increasing sales.
Develop marketing plans and annual operating plans (AOPs) for assigned product categories and brands.
Implement marketing plans for assigned brands by collaborating with various departments within the company and external partners. Ensure successful delivery of volume, market share, and profit targets while focusing on enhancing brand equity.

Minimum of 5 years of experience in brand management or marketing, with deep experience in the 4Ps of marketing (Product, Price, Place, Promotion).
Knowledge of market research and consumer behavior analysis.
Proficiency in office software and marketing management tools.
Excellent leadership and team management skills.
Ability to analyze market data and reports to make informed decisions.
Strong creative thinking and ability to generate impactful advertising ideas.
Strong project management abilities with a focus on achieving volume, revenue, and market share targets.
Proven experience managing projects with budgets of at least VND 80 billion. Experience in competitive brand environments, particularly in the soymilk industry, is preferred.
Education: Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
Familiarity with brand positioning and development strategies.
Ability to communicate clearly and persuasively with internal stakeholders and external partners.
Ability to develop and implement innovative marketing campaigns.

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Xe đưa đón, Chế độ thưởng, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-08-15 02:30:02