Brand Manager (Merino, Celano)

- Manage A&P budget
- Manage, with the brand principals, the design, procurement, distribution of merchandising materials for a seasonal/quarterly program.
- Oversight of the marketing programming by quarter that engages consumers and provides retail and on- premise activation.
- Support the creation of annual strategic and operating plans.
- Undertake other tasks requested by the Marketing Director.
- The development and implementation of a brand plan for driving sustainable, long- term growth while delivering the budget and strategy
- Manage internal and agency creative with strong briefing that drives cohesive communication for packaging, point of sale, advertising content and digital programming supporting media activity across all channels of media.
- Generate creative ideas that support brand needs that gain consumer and customer traction.
- Drive the procurement and sole distribution contracts for new brand, in consultation with the Marketing Director
- Analysis, tracking, generation of data and reports that lead to insights that drive action plans
- Support the brand at events, promotional activities, sales meetings

- Fluent in spoken and written English – strong comprehension is a must.
- Demonstrated ability to analyze and interpret data, add value and provide action- oriented recommendations in- line with business objectives
- Proven experience in project planning and management, budgeting and financial analysis, and product positioning
- Granduating from University/ College.
- Proven ability to lead cross- functional teams to project completion
- Must have proven inter- personal and communication skills. Must be highly organized, flexible, self- motivated and able to succeed in a dynamic fast- paced environment.
- Demonstrated ability to gather consumer insights through quantitative and qualitative market research and translate into creative marketing initiatives
- Having 3- 4 years’ experience in a results- oriented consumer product marketing role at a marketing driven firm, traditional FMCG/Beverge/Ice- cream experience is preferred.

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Cập nhật gần nhất lúc: 2024-10-05 15:45:03