Brand Manager

• Monitor brand performance metrics and analyze sales data to measure campaign effectiveness and optimize marketing efforts.
• Manage marketing campaigns across multiple channels, including digital, social media, in- store promotions, and trade marketing.
• Develop and maintain strong relationships with key stakeholders, both internal and external, to drive brand success.
• Conduct market research to identify consumer insights, trends, and competitor activities.
• Lead the end- to- end process of new product development and launches, including market research, product concept creation, packaging design, pricing strategy, and go- to- market execution.
• Manage the brand’s P&L, ensuring budget efficiency and ROI- driven marketing investments.
• Collaborate with cross- functional teams, including Sales, R&D, and Production, to ensure brand alignment and successful execution.
• Develop and implement brand strategies, positioning, and marketing plans to drive brand growth and awareness.
• Develop and execute launch campaigns that drive brand awareness and consumer engagement, ensuring strong market penetration for new products.
• Work closely with advertising and media agencies to develop creative and impactful brand communication.

• Excellent project management and leadership skills.
• Creative mindset with a strong ability to think strategically.
• Minimum 3- 5 years of experience in Brand Management, preferably in the confectionery, FMCG, or food & beverage industry.
• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Strong analytical skills and ability to translate consumer insights into actionable strategies.
• Proficiency in market research tools and data analysis.
• Fluency in English; additional languages are a plus.
• Excellent communication and presentation skills.
• Proven track record in launching successful new products and executing go- to- market strategies.
• Experience in developing and executing 360- degree marketing campaigns (digital, ATL, BTL, trade marketing, etc.).
Địa chỉ: 162 Nguyễn Văn Thủ- P. Đa Kao, Quận 1, HCM

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-08-14 08:20:03