Core Job Responsibility:
Create compelling promotional materials and coordinate their timely delivery across various channels.
Conduct market research and monitor industry trends to identify opportunities and stay ahead of the competition.
Develop and implement digital marketing strategies to enhance brand visibility. Additionally, research industry trends, optimize SEO and digital marketing campaigns, and develop creative strategies.
Monitor and report on critical performance and engagement metrics, providing insights and recommendations for improvement.
Coach and develop team members.
Manage blog content to ensure accuracy, relevance, and optimal user experience.
Comprehensively supervise social communications on both Owned and Paid Social channels to maximize the Social buzz with cost efficiency and contribute traffic to Onsite.
Optimize SEO and digital marketing campaigns to improve organic visibility and drive targeted traffic.
Lead cross- functional teams, collaborating with internal stakeholders and third parties to ensure the successful execution of campaigns.
Assist line manager in other assigned tasks.
Develop and implement an integrated marketing communication plan that resonate with the target audience and align with brand objectives.
Ensures that the brand‘s image is consistent, compelling, and tailored to its target audience. You take a strategic approach to analyzing consumer behavior and managing all facets of online branding.
Oversee all aspects of the brand management process and ensure the timely and cost- effective execution of campaigns.
Take the in- depth lead on Corporate and Commercial PR, Media relations and Pitching stories, Media crisis management, Press events, CSR and Sponsorship.
Shape our brand identity, ignite growth, and foster unwavering customer loyalty on thriving eCommerce platforms.
Manage budget projection and allocation to align with the entire company’s financial strategies.
Your impact:
Increased brand visibility and engagement across eCommerce platforms.
Engaging promotional materials that capture attention and drive conversions.
Effective and impactful marketing campaigns that resonate with the target audience.
Higher lead generation and maximized return on investment (ROI) from marketing campaigns.
Accurate and up- to- date blog content that enhances the user experience.
Essential skills and qualifications:
Minimum of five years of experience in digital marketing and brand management.
Experience in data analysis and metrics tracking to measure campaign performance and inform decision- making.
Bachelor‘s degree in Marketing, Communications, or a related field.
Strong knowledge of eCommerce platforms or experience in creative agencies will be preferable.
Excellent communication and organizational abilities to effectively collaborate with internal teams and external partners.
Ability to work independently and as part of a team, managing multiple priorities in a fast- paced environment.
Proven problem- solving and strategic planning skills, with the ability to think critically and drive results.
The character we’re looking for:
Able to work well under pressure, maintain composure, and deliver results in dynamic environments.
Analytical and creative thinker, capable of finding innovative solutions and identifying market opportunities.
Strong interpersonal and networking skills, building and nurturing relationships with stakeholders.
Able to multitask and prioritize effectively, juggling various projects and deadlines.
Open to feedback and constructive criticism, continuously seeking improvement and growth.
Proactive and resourceful problem- solver, addressing challenges with strategic thinking and action.
Detail- oriented, with a meticulous approach to managing brand elements and campaign execution.
Self- motivated and proactive, demonstrating a strong drive to achieve goals and exceed expectations.
