Brand Manager, ZaloPay

Market research on brand trends and find customer insights regularly
Driving concept, planning and operation management for brand communications including in-house planning and agency management
Initiating new ideas for test & learn
Monitors brand performance to implement appropriate plan changes.
Manage the branding budget for marketing campaigns;
Assisting Line manager on other assigned tasks
Coordinating and planning execution across multiple functional and regional teams to meet deadlines and add value to Marketing team and ZaloPay
Taking the lead on branding projects to increase ZaloPay brand image and affinity amongst all stakeholders - consumer, merchant and community
The custodian for ZaloPay brand equity across channels, touchpoints, on always-on manners and for all campaigns

Experience in Team Management (team size of at least 10 people)
Experience in start-ups is a plus
At least 7-10 years of experience in brand management (from branding or creative agencies or from Technology/E-commerce/ big FMCG companies)
Creative and strategic thinking
Attention-to-detail, conceptual and structural skill, open minded, highly adaptability.
Problem solving, multi-tasking ability to fit into high-speed business pace and fast-changing system
Marketing operational hands-on experience
Strong presentation, negotiation, leadership and interpersonal skills
BA/ MBA Business/ Marketing educational background

Cập nhật gần nhất lúc: 2021-07-19 18:40:13