Brand Marketing Director

Strategy: Lead key role in the establishment of the business’s brand building strategies across all channels.
Leadership/Supervisory Role:
- Manage and optimize the customer- centric brand planning process
- Lead consumer- facing communication strategies for the brand and serve as the primary marketing liaison with external business partners, fostering strong, collaborative relationships.
- Lead brand marketing department, define its strategic vision & mission
Analytics
- Monitor performance and provide transparent reporting on the outcome, progress, and results of brand marketing program initiatives.
- Analyze the effectiveness of strategies and projects, and propose solutions for improvements.
- Manage and maintain program- specific research practices, including consumer insights, consumer segmentation, competitive intelligence, industry trends, and innovations.
Knowledge/Creativity
- Assigned to become an internal Brand marketing champion, develop a deep understanding of consumer mindsets and barriers to brand marketing, and subsequently provide the department with creative and sustainable solutions

- Highly flexible/open- minded, resourceful and practical
- Communication & Presentation skill, Negotiation
- Bachelor degree in Marketing related field is preferred.
- Advanced English skill, both in speaking and writing skills
- 3- 5 years of experience in the position of a Head of Brand Marketing/ Marketing Director
- Strong analytical skills with data driven analysis
- Knowledge on content & creative work with a strategic mindset is a plus
- Strong at brand management, consumer understanding

- Work in a dynamic, open, creative environment
- Fast promotion opportunities based on personal ability
- Annual bonus: 2- 3 months under minimum KPI requirement
- Regular training, company team building, birthday bonus

Cập nhật gần nhất lúc: 2024-11-14 18:35:02