Brand Development and Management
Participate in events and trade shows to enhance brand recognition and networking opportunities.
Monitor industry trends and competitor activities to identify potential risks and opportunities for the brand.
Support market research, strategy development, and implementation of brand growth plans in export markets.
Ensure consistency in brand messaging across all communication channels.
Manage brand image across international communication channels, marketing materials, and digital platforms.
Collaboration with Sales and Distributor Development
Support the development of an international distributor network and implement partner support programs, including training sessions.
Establish and maintain strong relationships with key distributors and partners.
Propose new approaches to expand market reach, such as entering new geographic regions or introducing new product lines.
Gather market feedback to improve products, services, and marketing strategies.
Coordinate with the sales team to align marketing activities with sales objectives.
Trade Marketing Activities
Develop tailored trade marketing strategies for different regions based on local consumer behavior and preferences.
Manage budgets for trade marketing activities and ensure efficient use of resources.
Collaborate with partners to promote products at points of sale through promotions, displays, and sampling activities.
Execute trade marketing programs in export markets to increase brand awareness and drive sales growth.
Assess the effectiveness of marketing activities, collect relevant data, and suggest improvements.
Marketing Materials and Content Management
Ensure translations and adaptations of marketing materials meet the cultural and linguistic needs of target markets.
Work with the design team to develop communication content suitable for each market, including brochures, social media content, and product presentations.
Maintain a central repository for all marketing materials, ensuring easy access for internal teams and distributors.
Regularly review and optimize content for digital platforms to maximize engagement.
Update and manage international marketing materials, ensuring compliance with brand guidelines and legal requirements.