Brand Marketing Executive

Brand Development and Management

Participate in events and trade shows to enhance brand recognition and networking opportunities.
Monitor industry trends and competitor activities to identify potential risks and opportunities for the brand.
Support market research, strategy development, and implementation of brand growth plans in export markets.
Ensure consistency in brand messaging across all communication channels.
Manage brand image across international communication channels, marketing materials, and digital platforms.

Collaboration with Sales and Distributor Development

Support the development of an international distributor network and implement partner support programs, including training sessions.
Establish and maintain strong relationships with key distributors and partners.
Propose new approaches to expand market reach, such as entering new geographic regions or introducing new product lines.
Gather market feedback to improve products, services, and marketing strategies.
Coordinate with the sales team to align marketing activities with sales objectives.

Trade Marketing Activities

Develop tailored trade marketing strategies for different regions based on local consumer behavior and preferences.
Manage budgets for trade marketing activities and ensure efficient use of resources.
Collaborate with partners to promote products at points of sale through promotions, displays, and sampling activities.
Execute trade marketing programs in export markets to increase brand awareness and drive sales growth.
Assess the effectiveness of marketing activities, collect relevant data, and suggest improvements.

Marketing Materials and Content Management

Ensure translations and adaptations of marketing materials meet the cultural and linguistic needs of target markets.
Work with the design team to develop communication content suitable for each market, including brochures, social media content, and product presentations.
Maintain a central repository for all marketing materials, ensuring easy access for internal teams and distributors.
Regularly review and optimize content for digital platforms to maximize engagement.
Update and manage international marketing materials, ensuring compliance with brand guidelines and legal requirements.

Education:

Bachelor&039;s degree in Marketing, Business Administration, International Trade, or a related field.

Work Experience:

At least 2- 3 years of experience in Marketing, preferably in the food, FMCG, or export industry.
Experience working with media partners and creative projects.

Knowledge and Skills:

Strong communication, negotiation, and teamwork skills.
Strong understanding of marketing principles, processes, and strategies, especially the 6P model.
Excellent analytical skills, project planning, and management capabilities.
Proficient in English (all four skills: speaking, writing, reading, and listening).
Knowledge of brand management and marketing communications, including digital marketing.

Attitude:

Proactive, creative, and responsible.
Able to work under pressure and willing to travel abroad.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2024-10-24 00:55:02