Brand Marketing Lead

SummaryWe’re seeking a strategic and hands- on Brand Marketing Lead to develop and lead the Citics brand as we scale our one- stop real estate platform across Vietnam. You will own Citics’ brand positioning, voice, and content across channels, while collaborating closely with our Growth Lead and CEO to drive impactful campaigns. This role blends strategic thinking with strong content execution and storytelling. You’ll oversee both external communications and internal brand engagement (team culture, internal events, etc.).
About CiticsCitics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam. This strong foundation affirms Citics’ position as a trailblazer in the digital transformation of Vietnam’s real estate market.
Key Responsibilities
Brand Strategy & Direction:

Craft messaging frameworks for core services (Valuation, Mortgages, Homes, Agent) to support GTM plans and business growth.
Define and lead Citics’ brand positioning, identity, and tone of voice across all touchpoints.
Develop and manage the Citics Brand Guideline (visual, voice, UX tone).
Align brand perception with company vision, values, and long- term direction.

Content, Community & Brand Activation:

Oversee the creation of content, visuals, and campaigns in collaboration with content creators and designers.
Coordinate with Growth and BD teams to organize brand- led community events (Agent Tour, mini- meetups, workshops) that enhance engagement and trust.
Plan and run community- building campaigns, including agent storytelling, mini- games, and educational content.
Ensure a strong brand presence across all offline and online touchpoints — before, during, and after events.
Lead content strategy and editorial direction for all Citics fanpages and community channels (Facebook, LinkedIn, TikTok, Agent Hub…).

Internal Brand & Cross- functional Collaboration:

Act as the guardian of brand integrity in every marketing initiative.
Collaborate with Growth Lead to ensure brand consistency across landing pages, performance campaigns, and CRM content.
Lead internal communication: CEO messages, team newsletters, culture- building content.
Plan and execute internal events (Town Halls, Year- End, Company Anniversaries) aligned with brand values.

Requirements:

Experienced in managing social media, community content, and collaborating with internal creators or external agencies.
Able to lead cross- functional collaboration with growth, product, and business teams to ensure unified brand execution.
Solid track record in building and managing brand identity, including key messaging, brand voice, and cross- channel consistency.
Strong ability in storytelling, copywriting, and creating brand- led narratives across different formats (social, PR, internal).
Strong attention to visual and verbal consistency, with an eye for detail and audience perception.
Excellent organizational and communication skills, enabling effective management of multiple projects and stakeholders.
Proficient in using creative and AI- powered tools (e.g., Notion, Canva, ChatGPT, etc.) to streamline content planning and brand communication.
Quick- thinking and adaptable, with a growth mindset that thrives in a dynamic, fast- paced startup environment.
Minimum 5 years of experience in brand marketing, content strategy, or communications — preferably in startups or tech- driven environments.

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2025-08-30 07:55:02