Brand Marketing Manager HCM

Consumer understanding
Articulate a strong brand positioning and enhance customer experience by leveraging customer insights, market expertise, competitive landscape analysis, and a customer- focused approach.
Corporate Brand Strategies
- Build up brand strategies and brand positioning including the establishment of style guides, brand guidelines, brand vision and value propositions for both short- term and long- term objectives
- Develop, manage and monitor all of brand marketing activities of Con Cung as a master brand, Including—but not limited to—advertising campaigns and new brand development initiatives.
Brand Management
- Collaborate with Agencies and/or internal departments to develop TVCs, product packaging, POSM,and communication vehicles that fit with product key message
- Follow up and analyze brand performance and propose suitable programs
- Plan and execute all communications and media actions across all channels
- Propose, develop and implement tactical brand marketing programs to drive brand love and brand affinity
Budgeting
- Propose, manage and monitor budget for all brand marketing campaign, Including- but not limited to- advertising campaign, new product launching...
- Managing the budget for advertising and promotional programs

- Bachelor degree in Marketing related field is preferred.
- Strong at brand management, consumers understanding, creative & strategic knowledge
- 2- 5 years of experience in the position of brand manager/ marketing manager
- Strong analytical skills with data- driven analysis
- Advanced English skill, both in speaking and writing skills
- Communication & Presentation skill, Negotiation
- Highly flexible/open- minded, resourceful and practical

- Chế độ đánh giá- khen thưởng phong phú: thưởng KPI (thưởng tháng, quý, năm), thưởng sinh nhật nhân viên, ưu đãi mua hàng nội bộ …
- Văn hóa làm việc đơn giản, sáng tạo, tận tâm và đề cao giá trị năng lực nhân viên
- Tham gia các chương trình đào tạo của Bảo hiểm và Công ty để nâng cao năng lực cá nhân
- Nghỉ phép: 12 ngày/năm
- Nghỉ mát/team building hằng năm và các chương trình nội bộ hàng tháng/quý
- Tham gia BHXH, BHYT,... đầy đủ

Cập nhật gần nhất lúc: 2025-08-27 19:35:02