HouseNow is a technology startup in the real estate sector with a mission to become the reliable tool behind all the successes of real estate brokers across the entire market. After years of researching the real estate market in Vietnam and worldwide, HouseNow has identified the potential and opportunities to access the market through technological breakthroughs, addressing information limitations in the real estate market.
Working hours: Monday to Friday, 9:00AM – 6:00PM and 2 Saturdays per month, 9:00AM- 3:00PM
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Ho Chi Minh City Office: 273/3 Nguyen Trong Tuyen Street, Ward 10, Phu Nhuan District, HCM
The leadership team at HouseNow has years of experience in developing real estate technology products (Proptech) in the US market, along with a highly skilled, young, and passionate team. HouseNow continuously develops products using cutting- edge technologies and creates an ideal working environment with open communication and high professional development for the common goal.
Hanoi Office: 4th Floor, 216 Nguyen Trai Street, Thanh Xuan District, Hanoi.
Let&039;s explore job opportunities at HouseNow!
About this role
We are seeking a Brand Marketing Specialist for HouseNow Vietnam, located in Thanh Xuan District, Hanoi, Vietnam. In this role, you will hold a key position in shaping and executing the brand&039;s marketing strategies. The ideal candidate will have a minimum of 2 years of experience in brand marketing, with a proven track record of success in building compelling content and executing impactful social media campaigns. We are looking for someone who loves tech products, even better if you are interested in Prop- tech and Real Estate.
Job Description:
Actively seek and share inspiration from other industries, campaigns or cultural moments to fuel the team&039;s creativity and ideation process
Collaborate with internal teams (creative, content, product, digital) to ensure all brand touchpoints are visually striking, emotionally engaging and strategically aligned
Conduct market, consumer and cultural trend research to uncover unique insights that inform and inspire creative planning
Translate brand strategy into creative, bold executions across digital, social and offline channels — always challenging the norm and pushing boundaries
Lead and support the development of brand campaigns with fresh, unconventional ideas that break through the noise and resonate with target audiences
Contribute to brand events, activations and partnerships with a strong creative POV and detail- oriented execution
Continuously generate and pitch innovative campaign concepts, storytelling angles and content formats that differentiate the brand in a crowded market
Monitor and analyze campaign performance, applying a test–learn–iterate mindset to continuously elevate creative impact
Requirements:
Bachelor&039;s degree in Marketing, Communications, Design or a related field.
Proficiency in creative tools (e.g., Canva, Adobe Creative Suite) and marketing platforms (e.g., Meta Ads Manager, Google Analytics) is a plus.
Solid understanding of marketing channels (digital, social, experiential, content) and how to tailor creative for each.
At least 3 years of experience in brand marketing, creative strategy or campaign development
Proven ability to think creatively and strategically, with a portfolio of examples that show concept- driven, out- of- the- box work.
Strong storytelling skills — both visually and verbally — with a clear understanding of brand voice, tone and emotional resonance.
A self- starter who challenges assumptions, stays curious and always asks, "What if we did it differently?"
Comfortable working in a fast- paced, highly collaborative environment that encourages experimentation and big ideas.
Hands- on experience with campaign planning, ideation workshops or creative brainstorming sessions.
Benefits:
Monthly 1- on- 1 performance reviews and goal- setting with your team leader to support your growth
A young, dynamic, and open working environment that values creativity, collaboration and continuous learning
Bonuses based on performance and company revenue from various activities (upto 3 months salary per year)
Salary offer based on capability: 15.000.000- 25.000.000 VNĐ
Participation in social insurance, health insurance and unemployment insurance as required by the government
Lunch allowance of 500,000 VND per month, bonuses on holidays and Tet (Lunar New Year)...
2- month probation with full support and clear evaluation criteria
Plenty of opportunities for career development, idea ownership and making a real impact in a fast- moving team
