Brand Operations

Social Media Strategy

Develop and execute strategies for overseas markets based on brand positioning and global strategy.
Monitor trends and create localized content strategies for target markets.
Create annual and quarterly plans, ensuring brand tone consistency and global growth.

Content Creation & Communication

Manage major platforms (Instagram, Facebook, TikTok, YouTube) to increase engagement and fan base.
Lead the creative team to produce engaging multimedia content.
Supervise social media activities and ensure brand communication goals are met.

Data Analysis & Optimization

Stay updated on trends, competitors, and emerging platforms to adjust strategies.
Monitor social media performance and report on key metrics (fan growth, engagement, etc.).
Optimize strategies based on data to improve brand exposure and conversions.

Budget & Resource Management

Manage brand experts/artist resources to enhance brand equity.
Plan and manage budgets for social media operations.
Oversee external suppliers/agencies for advertising, events, and technical support.

Team Management & Collaboration

Lead social media teams, provide guidance, and manage performance.
Work with planning, design, marketing, PR, and operations teams to align social media strategies with overall marketing efforts

Knowledge of social media platforms, influencer marketing, and advertising.
Strong data analysis skills for decision- making.
Strong cross- cultural communication and team management skills.
Strategic planning and market insight abilities, adaptable to different environments.
3+ years of experience in social media operations, especially in retail/consumer goods.
Bachelor’s degree in marketing or communication preferred.
Fluent in English.

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Cập nhật gần nhất lúc: 2025-01-07 04:45:03