Brand Promotion Director

Brand Strategy & Vision

Craft and implement forward- thinking brand strategies that align with business objectives and resonate with target audiences.
Use market insights, competitive analysis, and consumer behavior data to identify opportunities for brand growth and positioning.
Collaborate with senior executives to integrate brand initiatives into the broader company vision.

Campaign Leadership & Execution

Oversee the development and execution of multi- channel branding campaigns, ensuring consistent messaging and maximum impact.
Drive innovative storytelling, content creation, and visual identity to elevate brand recognition.
Partner with cross- functional teams to integrate brand initiatives with marketing, product, and sales strategies.

Market Expansion & Localization

Lead brand promotion efforts across domestic and international markets, ensuring cultural relevance and localization.
Develop strategies for cross- border campaigns, strengthening the brand’s presence in Vietnam and beyond.
Stay updated on market trends to continuously refine brand strategies for dynamic consumer landscapes.

Strategic Partnerships & Collaborations

Build relationships with influencers, media outlets, and key stakeholders to amplify brand reach.
Secure and manage sponsorships, event collaborations, and public relations initiatives that align with brand goals.

Performance Optimization & Reporting

Define and track key performance indicators (KPIs) to measure the success of brand campaigns.
Conduct data- driven evaluations to assess campaign effectiveness and identify areas for improvement.
Present actionable insights and strategic recommendations to senior management.

College or Bachelor’s degree in Marketing, Communications, Business, or related fields.
A proven track record of success in brand management, with at least 5 years of leadership experience
A strong portfolio of successful branding campaigns and measurable achievements in building brand equity.
Deep understanding of branding principles, digital marketing, and consumer psychology.
Experience managing multi- channel campaigns, including digital, social media, and traditional platforms.
Proficiency in leveraging branding tools and analytics platforms to drive decision- making.
Strong leadership and interpersonal skills with a collaborative and inclusive mindset.
Exceptional creative thinking combined with an analytical approach to problem- solving.
Proficiency in at least two of the following languages: Vietnamese, Chinese, and English.

Annual leave and public holiday entitlements according to the regulations of the Vietnamese government.
A dynamic, professional, and friendly work environment with ample opportunities for future advancement.
Participation in social insurance, health insurance, and other benefits as per legal regulations.
Competitive salary and benefits, negotiated based on skills and experience.

Cập nhật gần nhất lúc: 2025-07-31 19:30:04