BRAND STRATEGY & MARKETING MANAGER

Job Purpose or Summary
Lead the overall brand strategy and marketing initiatives from planning to execution for a range of owned private label brands.
Main Responsibilities:
- Develop strategy, objectives and annual marketing plan for all brands to meet business goals;
- Reporting to senior leadership on the effectiveness of marketing campaigns and initiatives;
- Develop and be the guardian of the brand visual identity, including packaging design guidelines and marketing visual guidelines, ensuring consistent execution of brand image across all touchpoints;
- Be accountable for ensuring a consistent execution of the brand image and message across all touchpoints;
- Develop strategy, lead planning, execution and budget allocation of all internal engagement activity for owned brands Inc newsletter);
- Manage Market Research agencies and Creative Agencies in the development and execution of specially commissioned projects for gathering consumer insight and developing strategies;
- Oversee marketing budget planning, allocation, and performance tracking for marketing activities;
- Develop brand positioning strategies and concept proposals for new and existing private label brands, ensuring alignment with business goals and target audience;
- Lead the strategy and development of the training plan for owned brands, overseeing regular review of the plan.
- Develop and execute monthly marketing campaigns across various channels (digital, social media, instore POSM, etc.) including new product launches and re- launches;

Requirements:
Education: Bachelor degree
Computer usage ability: High standard of Microsoft Office programmes
Professional major: Marketing, Business, Economics
2nd language ability: Fluent in written and spoken English is mandatory
Related experiences:

With a proven track record of successfully developing Brand and Marketing strategies.
5+ years of experience working in Brand Management and Marketing field, ideally within the healthcare / health supplements / OTC sector.

Essential Capabilities:

Campaign management.
Communication strategy development.
Marketing budget and performance management.
Training and engagement management
Brand Strategy & Positioning.

Laptop, Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2025-09-24 10:55:03