Brand Team Lead

The main responsibilities of the
Brand Team Lead
include:

Analyze brand positioning and consumer insights, translate brand elements into plans and go- to- market strategies and lead generation campaigns
Lead and mentor a team to develop their individual growth and success.
Lead creative development to motivate the target audience to take action and generate MQLs & SQLs
Ensure accurate conversion tracking and attribution, provide detailed reports of campaign performance, ROI, conversion patterns, etc.
Plan and drive the execution of campaigns via various channels: website, social media, email marketing, SEM/SEO, referral, partnership, events, paid ads campaigns, etc.
Help shape and communicate our vision and mission, unique offerings, clients portfolio to the world (we do business globally!)
Test new channels and trends, oversee new and ongoing marketing and advertising activities
Constantly optimize marketing activities to improve return on investment

5+ years of experience with or successful track record in brand management and B2B lead generation, preferably in the technology field, digital marketing services or recruitment marketing
You have managed team members in the past and are excited about growing a team
Experience in identifying target audiences and devising effective campaigns
Fluent in English & confident with presenting and working in an international environment with various stakeholders.
Four- year college degree required in Digital Marketing or related course of study
Strong analytical skills partnered with a creative mind
Strong knowledge of MarTech solutions as well as digital data analytics and CDPs
Excellent understanding of the full marketing mix
Demonstrable hands- on experience with the following: Ads Channels (Google, Facebook, LinkedIn, YouTube, etc.), Google Analytics, Looker Studio, Hubspot

Professional, flexible & dynamic working environment with colleagues of different nationalities that is open- minded, creative, supportive, friendly, and encouraging.
Employees and families are engaged and taken care of by the company via Trade Union activities.
Sports & cultural activities all year around to strengthen both your physical & mental health.
Regular communication from Management on the companys strategy, development plan, and new opportunities for employees
Attractive salary with bi- yearly review, 13th- month bonus, performance bonus, public holiday bonuses, birthday gift, employee service awards up to $1,000
Bright working space with modern facilities including the newest software
Opportunities to join global technical conferences.
NICEF- our own Charity program where our employees raise funds and help people with difficulties in Vietnam.
A clear career path with proper training courses, workshops, fully sponsored certificate exams
Extensive AON health insurance (during labor contract) and accident insurance (during probation) in addition to the state- mandated health insurance
Summer vacation at 5- star resort

Cập nhật gần nhất lúc: 2024-06-18 16:45:03