General Information
Department: BTL Strategic Team
Reports to: General Director
Salary: Up to USD 2,000 (Gross) – negotiable based on experience
Position: BTL Director
Working Location: Hanoi
Key Responsibilities
BTL Strategy & Consultancy
Lead the development of BTL / Activation / Event strategies aligned with clients’ brand and business objectives.
Provide strategic consultancy on offline experiences such as brand activation, experiential marketing, shopper marketing, pop- up stores, roadshows, sampling, and large- scale events.
Work closely with Strategy, Creative, and Digital teams to ensure BTL activities are fully integrated within IMC campaigns.
Project Management & Execution
Act as the main point of contact with clients, suppliers, venues, partners, and authorities (when required).
Manage timeline, quality, budget, and risk control throughout project implementation.
Take full ownership of end- to- end BTL projects: proposal, pitching, planning, execution, delivery, and reporting.
Budget & Performance Control
Prepare and manage cost estimations, BOQs, margins, and project profitability.
Evaluate campaign effectiveness using relevant KPIs such as traffic, engagement, conversion, and brand experience.
Coordinate closely with Finance and Legal teams to ensure compliance with internal processes, contracts, and payments.
Team Leadership & Development
Allocate resources effectively and ensure high performance and accountability.
Lead, manage, and mentor the BTL / Activation team (Account, Project, Operation).
Build and improve standardized BTL operation processes to enhance efficiency and reduce risks.
Client Relationship & Business Growth
Participate in new business pitching and proposal development when required.
Identify opportunities to expand scope and upselling BTL or integrated solutions.
Maintain strong, long- term relationships with existing clients.
Requirements
Experience
Minimum 7–10 years of experience in BTL / Event / Activation / Integrated Marketing.
Experience working with large agencies, Korean agencies, or multinational FMCG / Retail / Beauty / F&B brands is highly preferred.
At least 2–3 years in a senior management role (Manager / Senior Manager / Director).
Professional Skills
Strong expertise in BTL, Event, Experiential Marketing, and Shopper Marketing.
Solid experience in budget control, vendor management, and complex project operations.
Strategic mindset with the ability to go beyond execution and provide consultative solutions.
Soft Skills
Detail- oriented, process- driven, yet flexible and solution- focused.
Strong problem- solving ability and resilience under pressure.
Excellent project management, communication, and negotiation skills.
Language
Korean: An advantage but not mandatory.
English: Proficient in business communication.
Benefits
Comprehensive Benefits: 13th- month salary, annual performance incentives, full social & health insurance, annual health check- up, birthday & holiday bonuses.
Dynamic & International Environment: Professional, structured working environment under a global corporation; work with top Korean and international experts in marketing and advertising. Opportunity to work on large- scale, high- budget projects with top- tier clients.
Global Training & Career Advancement: Opportunities to receive professional training from Daehong Headquarters in Korea and participate in regional/global campaigns. A clear career path toward Senior Director.
Competitive Salary & Performance Bonus: up to USD 2,000 or higher based on proven capability.
APPLICATION
Candidates are required to submit:
Detailed CV with photo
Cover Letter (in English or Korean)
