Campaign Manager

The Campaign Manager at ACCESSTRADE will be responsible for designing and executing marketing campaigns that effectively improve the performance of our affiliate platform. This role involves working closely with brands to develop unique marketing concepts and implementing them to enhance end- user engagement.
Achieve targets:

Multiply order volume and GMV ( Gross Merchandise Volume)
Increase user engagement
Develop unique marketing concepts and implementing them to enhance end- user engagement.

Key Responsibilities

Connect with brands to add products to the bank&039;s apps.
Develop strategies and continuous delivery of attractive concepts and promotions for ACCESSTRADE premium partnership program, integrated on banks mobile app and help banks’ end users get special promotions from 1000+ brands in Vietnam and global.

Job to be done:

Campaign Launching: Organize and execute the launch of marketing campaigns.
Operational Management: Oversee the ongoing management and optimization of campaigns
Concept Development: Research end- user insights to create innovative campaign concepts. Design and execute promotional campaigns tailored to various industries, such as FMCG, fashion, and electronics. This includes understanding market trends, designing attractive offers, and using a mix of marketing channels to reach end- users effectively.
Brand Collaboration: Communicate and collaborate with brands to develop and optimize marketing strategies.
Budget Management: Plan and manage budgets for marketing campaigns.

Ability to manage multiple projects simultaneously under tight deadlines.
Creative thinking and innovative problem- solving skills.
Proficient in cross- functional communication and negotiation.
Excellent budgeting and financial management skills.
Proven experience in marketing campaign management on major e- commerce platforms.
Strong analytical skills to gather and interpret end- user insights.

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Cập nhật gần nhất lúc: 2024-04-03 13:38:30