Campaign & Merchandise Executive

*** Campaign Management:
• Monitor E- Commerce trends, interesting initiatives, and market best practices
• Liaise with the related team (Commercial, Data, CS) to provide campaign performance insights, evaluation and suggest key learnings to share with brands & partner.
• Conceptualizing and developing interesting and relevant campaigns to execute specific strategic direction.
• Collaborate with internal stakeholders (Commercial, Digital, E- Merchandising, Creative, Finance, OPS) – as well as external partners (Lazada, Shopee, Tiki, etc.) to deliver best- in- class E- commerce campaign, consumer experience, and business results/ KPIs from planning to execution.
• Plan and manage an integrated campaign calendar based on brand & partners activities, especially peak season of E- Commerce: platform birthday, 11.11, 12.12, Tet.
*** Merchandise Management:
• Check and ensure all onsite visibilities are delivered effectively in both timeline and sale revenue targeted.
• Understand and analyze platform reports to make sure bad/good performance is noticed and key points can be shared within the team.
• Manage and control product and brand appearance in both homepage and cat- page (banners, product images…) to make sure the website always presented in a good manner and best practice for user experiences.
• Working closely with internal teams to plan, develop and execute value mechanisms that generate sales revenue.
• Collaborate with the internal team, agency, and other vendor partners to optimize the user experience
• Other tasks assigned by Line Manager
• Proactive in suggesting any methods and campaign push sales revenues and increase shopper engagement with the site.

*** In order to succeed in the role, you should ideally have:
• Bachelor’s Degree in Marketing Agency, Retail, Business Management, Consulting or relevant…
• 1- 2 year of experience with Digital Marketing, Campaign Marketing, Marketing Executive (Advertising/Digital Agency…). Solid understanding of Retail/Omni- channel business in FMCG, Health, Beauty, Fashion ….
• Background experience in E- Commerce is a priority

Premium Insurance
15 Annual Leave
Laptop provided

Cập nhật gần nhất lúc: 2024-04-03 11:16:59