[CẦN THƠ] SENIOR TRADE MARKETING SPECIALIST (Channel Operations)

* Main purpose: The purpose of the Senior Specialist, Channel Operations is to develop and execute regional trade and channel- specific trade marketing plans; work closely with the sales front- line team, brand ambassador team to contribute significantly to the achievement of channel & region objectives.
* Accountabilities:
- Execute trade marketing activities for all our brands, taking full responsibility for trade marketing activations in assigned regions.
- Strengthen trade marketing plans by collecting and reporting data and insights on customer and trade environment issues and trends.
- Provide other task to support to team and handle ad- hoc tasks as assigned
- Follow up all of trade activities program to make sure implementation as right directions in field
- Conduct monthly/quarterly briefings to deploy trade programs: Promotion, Activation, Visibility, Loyalty… to Field sales and BA teams
- Conduct monitoring and evaluation of trade promotion result and follow up plan.
- Collaborate with sales teams to ensure trade marketing activities are tailored to account- specific goals and needs
- Measure and evaluate the effectiveness of trade marketing initiatives to ensure sustainable business profit growth.
- Propose tailor- made trade marketing activities and program for assigned region for business growth
- Develop timeline and action plan to implement trade activities in field, make sure trade marketing activities deliver OTIF in field
* Locations: Mekong (Base Cần Thơ)

* Education & Experience:
- Years & Type of Experience: At least 3 years in trade marketing, channel management, field sales or related field preferred experience in FMCG company.
- Education: Bachelor’s Degree in Business, Marketing or related fields
* Knowledge & Skills:
- Ability to work collaboratively in a cross- functional environment
- Ability to understand business strategies and tactics
- Good at interpersonal and communication skills
- Good understand of local market and customer/shopper behaviors/insight
- Proficient in data analysis, report generation, and presentation skills
* Personality:
- Self- motivated and ability to handle multiple task
- Can- do attitude and resilient
- Creative and passionate, willing to take challenges.
- Very result- oriented
- Proactive, energetic, confident, and independent

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Cập nhật gần nhất lúc: 2025-09-14 19:40:02