Card Portfolio Specialist

Manage the overall performance of the card portfolio (credit/debit), including activation, spend, revenue, attrition, and profitability.
Support new product and feature rollouts with portfolio impact analysis and customer communication planning.
Benchmark competitors and propose innovative initiatives to improve cardholder experience and value proposition.
Monitor KPIs and generate regular reports to track performance against business targets.
Analyze customer data and segmentation to identify insights and opportunities for cross- sell, upsell, or loyalty initiatives.
Other tasks assigned by line Manager.
Develop and implement portfolio strategies to increase card usage, transaction volume, and customer engagement.
Coordinate with risk, compliance, operations, and product teams to ensure healthy portfolio quality and adherence to internal policies.
Design and execute lifecycle campaigns (e.g., onboarding, activation, spend boost, retention) in collaboration with Marketing and CRM.

Qualifications & Working experience:

BA/ BC degree in Business related major or Banking & Finance.
Fluent in English; proficiency in tools like Excel, PowerPoint, and data dashboards preferred.
Strong analytical, communication, and cross- functional project management skills.
Experience in digital card solutions, data- driven product development, or loyalty integration is a plus.
Strong knowledge of the card ecosystem, consumer behavior, pricing models, market, promotions & partnership competition and payment technologies.
Having experience in leading card business in established international/ local Bank.
Experience in managing staff, targets, sales, service and processes

Skills & Personal Attributes:

High personal and professional standards
Strong interpersonal, peer relationship skills
Having “can- do- attitude”
Team player & ability to lead & motivate a team
Ability take- a- stand, manage conflicts
Having deadline commitment and good task management skill to cover the scope of works requires;
Ability to travel and work to challenging deadlines
Strong commercial acumen with high competence in negotiating for successful outcome.
Strong in numeracy and analysis and very results focused
Excellent communication skills, including English fluenc.
Ability to prioritize and effectively drive multiple strategies through the business.
High level of confident, energy & commitment
Effective strategic and business planning skills.

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Cập nhật gần nhất lúc: 2025-08-05 21:35:03