Category Director

• Shaping Category Future Accountable in shaping category vision & long-term growth strategy through annual Strategic Market Plans development, Cycle Planning and Pricing Strategy; ensuring the delivery of sustainable market share growth and profit improvement that aligns with strategic business objectives of Vietnam. Require deep dive analytics skill at industry & total portfolio level to drive decision making on other commercial aspects (pricing, productivity).
• Stakeholder Engagement Foster strong relationships with key internal and external stakeholders, ensuring seamless collaboration.
• Team Development and Succession Planning Cultivate a high-performing team by providing coaching and mentorship to direct and indirect reports. Foster an environment conducive to individual growth, enabling effective succession planning.
• Innovation & Transformation Drive Foster a culture of innovation and lead transformative initiatives in products and processes, leveraging cutting-edge strategies to gain a competitive advantage and meet evolving market demands.
  

• Bachelor's degree in Business, Marketing or any related field.
• Minimum experience of 5 years in Brand Marketing/ Trade Marketing in a sizeable FMCG company (preferable an MNC) in senior managerial roles
• English, Vietnamese Fluent
• Ability to work and deliver results under high pressure
• Commercial acumen Expertise in building brand strategy while embedding commercial metrics consideration.
• Combined communication skill to drive influence on the defined strategy.
• Product & brand understanding Brand & product knowledge to effectively cascade & keep track brand performance in execution level.
• Data analytics ability to extract, read & analyze data including Retail Audit, Brand Track & Sale data to generate insight at different level and recommend action plan from brand building perspectives.
  

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies
  

Cập nhật gần nhất lúc: 2024-04-03 12:05:16