CHANNEL MARKETING

An experienced, hands- on professional is required to lead the development, execution, and continuous optimization of new digital sales channels. This role plays a pivotal part in expanding brand visibility, driving revenue growth, and managing multi- platform performance, particularly across e- commerce, social commerce, marketplaces, livestreaming, and affiliate networks.
KEY RESPONSIBILITIES
Partner enablement & Training
Set up and manage digital storefronts: product listings, content, categorization, pricing, and promotions.
Identify, evaluate, and initiate partnerships with relevant e- commerce platforms, marketplaces (e.g., Shopee, Lazada, Tiki), social commerce platforms (e.g., TikTok Shop, Facebook Shop), affiliate networks, livestreaming platforms, and B2B platforms (e.g., LinkedIn).
Digital channel development
Cross- functional teamwork
Coordinate with customer service to handle reviews, resolve complaints, and improve buyer retention.
Optimize performance through banner placement, keyword management, promotional scripts, and conversion tracking (e.g., CTR, CR, AOV, ROAS).
Performance monitoring & Optimization
Build performance dashboards to track KPIs across all platforms (traffic, CR, ROI, etc.).
Channel Operation & Sales Execution
Execute and manage sales campaigns, including flash sales, seasonal promotions, livestreaming events, and affiliate programs.
Host webinars, live training sessions, and distribute sales toolkits to enhance channel effectiveness.
Optimize store presence using SEO/SEA best practices for each platform.
Analyze consumer insights and propose improvements on pricing, product positioning, content strategy, and user journey.
Work closely with warehouse and logistics teams to monitor inventory and ensure timely order fulfillment.
Develop operational guidelines, pricing policies, promotional playbooks, and content briefs for platform account managers, KOLs/KOCs, and affiliate partners.

Bachelor’s degree in Business, Marketing, or a related field.
Strong communication skills in English (Chinese is a plus).
Hands- on experience with digital performance marketing and managing agency/partner teams running paid media (ads, affiliate, livestreaming, etc.).
Demonstrated success in launching and scaling online sales channels with quantifiable business results.
Minimum 3 years of proven experience in managing e- commerce or social commerce sales channels (experience in Home Appliance or Consumer Electronics is highly preferred).
Practical experience in working with 3PL/logistics providers, and coordinating across supply chain and customer support functions.
Strong analytical skills; able to work with data, dashboards, and insights to inform strategy and execution.

- Thời gian làm việc 8h- 17h từ thứ 2 đến sáng thứ 7
- Lương, phép năm, BHXH, BHYT
- Phúc lợi đặc biệt khác dành cho nhân viên thâm niên- Sinh nhật, hiếu hỷ, ma chay, thăm bệnh
- Chế độ nghỉ mát, khám sức khỏe, year end party...theo chính sách của công ty
- Môi trường thân thiện, thoải mái, chuyên nghiệp, được tham gia các khóa đào tạo nâng cao năng lực
- Môi trường thân thiện, thoải mái, chuyên nghiệp, được tham gia các khóa đào tạo nâng cao năng lực
- Tăng lương định kỳ hàng năm, thưởng cuối năm

Cập nhật gần nhất lúc: 2025-09-20 11:30:02