Chief Marketing Officer (CMO)

Strategy Development & Growth Leadership

Define brand positioning, implement integrated communications (content, PR, event, creative), and ensure consistent brand identity.
Lead growth across MQL – SQL – ARR; optimize CAC, improve funnel performance, and manage Performance/Growth campaigns.
Develop 12- 36 month Marketing strategies for the entire product ecosystem in Vietnam and ASEAN.
Manage the Marketing budget, allocate resources effectively, and measure performance using data- driven methods.

Product Marketing & International Marketing

Build Product Marketing strategies for PMS, CMS, Saola AI, RevOp, Ticketing, and Golf: GTM planning, messaging, and competitive analysis.
Work closely with Product and Business teams to ensure each product launch aligns with the target market segment.
Oversee International Marketing activities in Cambodia, Laos, Thailand, and Indonesia; execute localized GTM plans and coordinate with local partners.

Partner Marketing & Operations Management

Build, manage, and develop a team of 15- 25 members; assign tasks, coach team members, review output, and ensure high- quality execution across all Marketing functions.
Develop S2B2C Partner Marketing frameworks; build toolkits, co- branding/co- marketing materials, and support partner activation.
Oversee Marketing Operations, including CRM, automation, tracking, and BI, ensuring data consistency for measurement and optimization.

8- 15 years of Marketing experience in SaaS, Travel Tech, or Hospitality.
Proven experience scaling ARR, optimizing CAC, and executing performance & growth initiatives.
Strong leadership, data- driven mindset, and excellent execution skills.
3- 5 years of experience leading teams of 10+ members.
Deep understanding of SaaS funnels, churn, retention, and NRR.
Preferred candidates with experience at Booking, Agoda, Traveloka, Klook, HubSpot, Shopify, etc.

Annual health check- up at an international- standard hospital.
Opportunity to contribute to Marketing strategy for Vietnam & ASEAN markets.
Annual performance- based salary review.
Annual leave, public holidays, and full social insurance (SI), health insurance (HI), unemployment insurance (UI) as per labor law.
Working schedule: Monday- Friday; weekends off.
Base salary 50- 90 million VND/month + KPI bonus (equivalent to 1–2 months of salary/year) + Incentive 1% of total partner- led revenue (quarterly capped).

Cập nhật gần nhất lúc: 2026-01-14 19:20:02