Position Description
The Marketing & Communications function is responsible for developing and executing strategic communication plans and marketing initiatives that promote the company’s products, services, and brand image. This department plays a pivotal role in shaping and conveying the organization’s messaging to target audiences, ensuring consistency, clarity, and impact across all communication channels. By integrating branding, digital marketing, public relations, and customer engagement, Marketing & Communications drives brand awareness, reputation, and commercial success, supporting the company’s overall business objectives and growth.
The Head of Marketing and Communications is responsible for leading and overseeing all marketing and communication activities within the organization. This role requires a comprehensive skill set, including marketing strategy development, brand management, public relations, content creation, market research, and crisis management. The position ensures the effective promotion of the company’s products, services, and brand image, while maintaining consistent and impactful communication across all channels.
Strategy Development & Oversight
Develop and oversee the integrated Marketing & Communications Strategy, covering:
Social media and digital marketing.
Customer marketing to drive brand awareness, reputation, and consideration.
Ensure operational efficiency and effective investment management for all departmental programs.
Support commercial objectives: acquisition, retention, and customer experience enhancement across O2O (online- to- offline) channels.
Corporate branding, product and distribution branding.
Campaign Management & Execution
Plan, direct, and coordinate with creative partners and internal teams to develop and execute multi- channel marketing and communications campaigns.
Oversee project implementation, ensuring quality and ROI, including:
Corporate Communications: Enhance brand reputation and public engagement through PR, media relations, awards, CSR/ESG, and stakeholder engagement.
Metric Data: Track brand health and customer metrics to inform tailored branding strategies.
Product & Channel Marketing: Lead campaigns for awareness, lead generation, agent recruitment, and partnership support.
Branding: Scale up consistent, distinctive, and data- driven branding campaigns for positioning and reputation building.
Digital & Social Media: Optimize social media visibility and digital performance to generate leads for the sales force.
Customer Marketing: Enhance brand value proposition through segmentation, insights, customer experience, and market activation.
Departmental Capability Development
Establish a high- performance culture rooted in Chubb’s core values and a growth mindset.
Guide and coach team members to meet business objectives and personal growth targets.
Lead, motivate, and foster strong collaboration within the team to achieve project goals and individual career development.
Crisis & Reputation Management
Proactively develop and implement communications strategies to mitigate risks to the company’s reputation.
Anticipate and lead responses to reputational issues and crisis communications in collaboration with internal and external partners.
Other Responsibilities
