[CIS] Senior Content Creator

MAIN RESPONSIBILITIES
Content Strategy:

Collaborate with team members and cross- functional teams to understand business objectives and create content plans to support those objectives.
Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.
Analyze communication trends to choose suitable themes/content for communication in each stage and specific campaigns.
Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals of CISS.

Content Creation:

Develop (write, create) content for articles/videos/images on the website, blog, forums, social media applications, etc., related to the school or target customers.
Create content using language and images that convey brand messages, building customer brand awareness.
Ensure all content is well- researched, accurate, appropriate, and tailored to the target audience.
Write and edit content with a focus on clarity, consistency, and alignment with the organization’s voice.

Collaboration:

Work closely with the marketing, design, and product teams to ensure the content released is aligned with CISS’s image and design standards.

Leadership and Mentorship:

Stay updated with current industry trends and best practices, and share knowledge with the team.
Provide guidance and mentorship to junior members of the team.

Tasks are assigned by the line manager.

EXPECTED DIMENSION

Understand the target audience&039;s psychology and create compatible content to attract them, turning them into potential customers.
Support in ensuring the Enrollment department&039;s Key Performance Indicators (KPIs)
Produce 7- 10 posts per week on Facebook, 2- 3 posts per week on Instagram, 1 video per week on YouTube, four news posts per week, and one blog post on the website.
Monitor user interactions daily on the school&039;s digital channels.
Track and develop interactions on CIS&039;s social media pages: Facebook, Instagram, YouTube, and LinkedIn.
Generate trendsetting, standout content compared to the general landscape of international schools.

Bachelor’s degree in marketing, Communications, Languages, or a related field.
Skills in planning, organizing, and executing projects effectively.
Proficiency in English, both written and verbal.
Capability to conduct thorough research and gather relevant information
Exceptional writing and editing skills, with attention to details.
Proficiency in using content management systems and social media platforms.
Creative mindset with the ability to think strategically.
Excellent project management and organizational skills.
Experience with analytics tools to measure and optimize content performance.
Experience working in schools, particularly in the international school sector.
Knowledge of SEO, SEM, social media marketing, and other digital marketing strategies.
Have at least 2- 3 years of experience in communications, especially in positions related to content development and creativity.

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2024-04-03 11:17:58