Commercial Manager

Strategic Planning and Growth:
Manage the e- commerce platform.
Analyze market trends and customer behavior to identify opportunities for growth.
Set and track key performance indicators (KPIs) to measure the success of e- commerce initiatives.
Develop and implement eCommerce strategies, including budget planning, for local marketplaces such as Lazada, Shopee, TiktokShop, and others.
Develop and implement a comprehensive e- commerce strategy aligned with overall business objectives.
Product Management and Assortment Planning:
Conduct competitor analysis to optimize pricing strategies and product offerings.
Monitor and analyze eCommerce market trends, customer behavior, and competitor activities to identify growth opportunities.
Collaborate with the Commercial Director and other departments or product teams to optimize product listings, pricing, and promotions for online channels, ensuring a curated product selection.
Marketing and Promotions:
Manage and optimize online advertising campaigns (PPC, social media ads).
Partner with the marketing team to develop and execute effective online marketing campaigns.
Develop and implement promotional strategies to drive sales and brand awareness online.
Customer Experience and Operations:
Work with operations teams to optimize order fulfillment, delivery processes, and customer service.
Oversee the customer journey on the e- commerce platform, ensuring a smooth and user- friendly experience.
Monitor and enhance the profitability performance of respective brands and areas.
Analyze customer data and feedback to identify areas for improvement.
Team Management and Leadership:
Continuously improve eCommerce processes and systems for increased efficiency and effectiveness.
Collaborate with teams like marketing, logistics, and customer service to ensure a seamless customer experience.
Provide direction and motivation to the e- commerce team (if applicable).
Lead the commercial team in executing eCommerce initiatives and ensuring goal achievement.
Prepare and present reports on sales performance, market trends, and relevant data to senior management.
Delegate tasks effectively and foster a collaborative work environment.

- Strong analytical skills, preferably with P&L knowledge.
- Proven track record of driving sales and profitability on eCommerce platforms.
- Bachelor&039;s degree in Business Administration, Marketing, or a related field.
- Understand eCommerce platforms&039; best practices, including SEO, PPC, and conversion optimization. Stay up- to- date with marketplaces and trends.
- Ability to thrive in a fast- paced and dynamic environment.
- Excellent leadership, communication, and problem- solving skills.
- Minimum of 05 years&039; experience in eCommerce, with at least 03 years in a management role.

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Cập nhật gần nhất lúc: 2024-08-11 06:00:02