Trách nhiệm công việc
Community management:
Oversee community website updates using WordPress.
Build awareness through digital channels including Facebook, Zalo and more.
Design and execute marketing campaigns tailored to community insights.
Facilitate user research through interviews, conversations and surveys.
Lead the growth and engagement of two strategic communities- a women- focused platform for first- time mothers and a men- focused platform for sports enthusiasts.
Recruit and nurture community members to foster loyalty and advocacy.
Monitor performance metrics and generate actionable reports.
Corporate marketing management:
Develop and lead strategic corporate marketing plans aligned with brand and business objectives.
Oversee corporate identity and ensure consistency in tone and design across all assets.
Measure and report on marketing effectiveness, with focus on brand equity and corporate engagement metrics.
Manage company- wide communications across channels (website, PR, LinkedIn, events...).
2. Nội dung công việc
Community management:
Oversee community website updates using WordPress.
Design and execute marketing campaigns tailored to community insights.
Lead the growth and engagement of two strategic communities- a women- focused platform for first- time mothers and a men- focused platform for sports enthusiasts.
Facilitate user research through interviews, conversations and surveys.
Recruit and nurture community members to foster loyalty and advocacy.
Build awareness through digital channels including Facebook, Zalo and more.
Monitor performance metrics and generate actionable reports.
Corporate marketing management:
Oversee corporate identity and ensure consistency in tone and design across all assets.
Manage company- wide communications across channels (website, PR, LinkedIn, events...).
Develop and lead strategic corporate marketing plans aligned with brand and business objectives.
Measure and report on marketing effectiveness, with focus on brand equity and corporate engagement metrics.