Consumer Insight Manager

ORGANIZATION AND TEAM MANAGEMENT

Create best practices for the teams in the systematic approach and ensure activities are delivered in line with these best practices (Includes SOPs, process, policies, work instructions, improvement ideas).
Cascade targets to subordinates by assigning KPIs, giving instructions, supporting for achieving the targets and ensuring performance appraisal as requested.
Build-up and develop the team, organize and assign tasks, manage the team performance; implement the employees’ competence evaluation and have professional development activities to fix gap between the current and expectation.
Strive to reach the Company&039;s Vision and live with our Core Values: Integrity – Be Cause In The Matter – Data Driven – Serve Faithfully - Customer experience.
Motivate, encourage team’s engagement and ensure a positive work environment.
Being fully connected with the team in communicating, providing essential information to create a full picture.
Deliver training of processes, procedures, work standards/instructions to subordinates, and ensure the compliance within the delegated function.

INSIGHTS & MEASUREMENT

Practice continuous improvement of measurement and research tools and methodology. Provide frequent update of new tools and approaches from world-class practices.
Lead consumer marketing researches in coordination with marketing team.
Understand customers’ business pain points and analyze our data to provide insightful reports & dashboards to our customers in collaboration with the key account team. Ensure the insights to be actionable.
Develop new products in measurement and data analysis in coordinate with key account team to contribute to business growth.
Develop measurement & research methodology in coordination with relevant departments to track effectiveness of marketing campaigns.

Ability to work independently, proactive, services mindset & TEAM WORK
All usual Microsoft office programs, plus digital platforms knowledge
Great project management
Intermediate business communication and presentation skills;
Marketing research
Advanced analytical skill with business-oriented mind-set
Bachelor Degrees
Intermediate English
5 years+ of experience in market research or related industry with a focus on measurement

Cập nhật gần nhất lúc: 2022-05-27 14:43:03