Consumer Market Insight Manager

•Play the role as Business partner with the Brand Engagement and Digital Hub teams with the larger ecosystem (Media teams, Agencies and Trade Marketing) teams on key business objectives/needs related to media investment, content and best practices with particular focus on digital excellence;
•Be in charge of full cycle of Content Creation- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content);
•Lead in-market tracking/optimizations for market specific campaigns (in partnership with the Media agencies) and uncover learnings and insights and embed into future campaign planning:
•Partner with Analytics to understand ROI drivers of the market/category
a.Partner with the media agency/media team to understand campaign/brand performance/drivers
b.Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and marry with Media KPI data.
•Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process;
•Embed Digital measurement tools like Metrics that Matter into the way markets report Digital performance of brands;
•Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and Consumer Market Insight team;
•Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action – for ad hoc projects or regular business processes;
•Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools;
•Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support;
•Support initiatives outside of project work to unlock growth opportunities to create excellent content;
•Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis, Category and Hotspot Analysis etc.

•7+ years of working experience in Market Research
•Understanding of Media/Content & Consumer insight in FMCG Industry
• Understanding of online and offline advertising landscape
•Have experiences in Marketing projects relating to Food & Beverage brands is preferable
•Experience/good appreciation of market research and conduct engagement research
•Digital skill a must
•Data savvy – leverage and understand multiple sets of data to craft a compelling story
•Good communication and presenting skills
•Good at project management
•Good analytical skills
•A team player; accountable, open minded who likes to work in rapid and agile way
•Curiosity and strong attention to detail.