Consumer Technical Insight Manager/asisstant Manager

Unleash insights that drive new product opportunities upon the analysis of trends, competitor watch, consumer need, usage behavior, and new technology impacting holistic product design.
Analyze diverse sources of consumer and product data by working closely with Technical Data Management (TDM-CTI) to uncover actionable insights supporting product promise and claims, portfolio management (to build category expertise and best practices of successful innovation), and business need.
Discuss strategic business problems related to product, portfolio and technology questions with stakeholders, and suggest the most appropriate research methodology and techniques to best answer a winning formulation.
Manage, supervise, and execute all phases of consumer product testing: (which includes) concept/ ideation with market & consumer understanding (implement technical U&A studies, sensory/ preference mapping etc., and translate them into actionable opportunities), early product testing, and final product testing (implement qualitative and quantitative approaches in close collaboration with R&D and Sensory & Consumer Insights (SCI-CTI) to validate product drivers of liking and forced choice).

- Appropriate educational background at B.Sc. or M.Sc. in food science, sensory science, social sciences or economics, marketing and the like.
- Proficiency in both setting research methods and delivering research results whether written reports or presentations.
- Strong consumer research skills – qualitative or quantitative (a mix is preferred).
- Min 4-5 years professional market research experience or FMCG companies related to Consumer Insights function, including project management, research design, execution and reporting.
- Demonstrating through knowledge of statistical approaches and software applied to data analysis.
- Languages:
Vietnamese: native language
English: good reading and writing skill
- Available now.

13th payment

Attractive Performance Bonus

Cập nhật gần nhất lúc: 2022-07-09 01:12:04