Develop content strategy and Management
• Build and manage a content/editorial calendar that attracts a qualified audience to the company’s lead capture channels
• Spearhead creation of content across all channels, for all business streams of Mega Gangnam Vietnam
• Lead the content planning and creation activities to be used as a part of the marketing campaign and organic social media posts.
• Develop Content creation includes copy, photo, video and others (as appropriate)
• Develop communication channels including the use of ‘Social Media’ to promote recruitment and retention
Content Creation- User generated content and POSM
• Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital material
• Manage all business support materials (BSM) of the responsible brands and projects (i.e magazine, Starter Kit, new product launch BSMs, etc.)
• Come up with ideas for designing publications such as magazine, catalogs, brochures, sample boards, salekit ... for products
• Responsible for developing regular content for social media, website and e- mail newsletters
• Edit and support the production of publications to serve the company&039;s internal communication
• Create ideas, content, scripts for events at the company
• Create outbound content such as newsletters, social media daily/monthly/campaign, advertising content, advertising video script, photo design ideas, video making ideas, infographics, and other
Grow and Nurture New Leads
• Effectively communicate all company value propositions and USPs vs. direct competitor through creating content for physical and digital channels
• Grow new leads or nurture existing leads by converting site traffic through calls- to- action, landing pages, and lead generation content
• Optimize marketing automation and lead nurturing processes through content, and social channels.
Collaboration and Co- creation
• Work with marketing manager and digital specialist to establish closed- loop analytics with sales to understand ROI of inbound marketing activities and conversion rate of each campaign
• Work with media units, newspapers, and associations
Have many relationships with agencies, designers, manufacturers and outsource....
To handle job responsibilities by special assignments.
• Develop and manage the internal communications budget to ensure appropriate and effective spending on internal events and collaterals.
• Report to PR Manager
• The success of this role may be measured by the increased volume of engagements on social platforms and qualify leads
• Set monthly/annual goals for the Communications & Content Team.
• Work with other departments as a team to achieve the company’s targets in each special project/assignment.
