Content Creation (70%)
Contacting and coordinating with social media partners/ KOLs/ KOCs; Work from brief to final execution;
Developing a solid understanding of the target audience through online and traditional market research;
Produce accurate, clear, and consistent communication messages to highlight our works/ campaigns via different communications channels (Facebook, Youtuve, Insta, Tiktok, Google, Websites, publications, etc.);
Establishing style guides that specify the writing style and tone needed to create engaging content;
Coordinating with graphic designers/agencies; developing communication materials;
Ensure the accurate language for contents (including grammatical mistakes, copyright…);
Stay up to date with social media trends, tools, and best practices; implement new strategies to drive continuous improvement;
Provide creative ideas and content for communities such as daily/campaign/online events following direction plan and audience insight;
Writing, editing, and distributing content, including viral contents, video content, audio content, creative content, website content and other marketing material that communicates the campaign’s activities;
Brainstorm with internal team to develop the concept, detailed content outlines, content direction, and strategies for effective contents;
Community Management, Reports & Analysis (20%)
Analyze and evaluate the effectiveness of each content and campaign based on the channel’s data/audiences’ feedback;
Track and report on social media insights (traffic, engagement, shares, conversion rates);
Work closely with other teams to establish campaign objectives, complete tasks, identify and solve problems for contributing significantly to growth targets;
Support in moderating the influencer’s presence on all platforms (if any);
Overseeing online media mining, ensuring all the inbox, comments, messages in control during the campaign;
Other Duties (10%)
Performs other tasks as assigned by the direct Manager/ CEO.
Supporting in crisis management: detecting the early signs of crisis, identifying the problem areas, prepare a crisis management plan which works best during emergency situations, help the organization come out of tough times and also prepare it for the future;
