MÔ TẢ CÔNG VIỆC
The Purpose of Your Role
As a key team member you are central to bringing the Hello Health Group Vision and Mission to life, acting as a role model for the company values to inspire the highest level of commitment to the company’s vision, mission, purpose, and commercial ambitions, in alignment with Hello Health Group strategy.
Our service allows doctors and health professionals to make their processes more efficient and productive, to improve the customer experience and to strengthen collaboration with colleagues. We make it easy for patients to gain access to health services through online appointment scheduling, video consultation hours and the digital creation of prescriptions.
A Content Editor works within the core Hello Bacsi content team focused on enhancing our Appointment Booking service & telemedicine platforms as well as our e-commerce platforms content quality and ultimately platform performance. You will work closely with our customers (Hospitals, Clinics & Brands) to bring their businesses and products to life online through content (short form & long form). The content you produce will contribute directly to improving our audiences&039; experience and support them in their journey to finding better healthcare. You will be responsible for working also with our Sales & Customer success teams to onboard our customers & partners in a seamless and efficient manner.
Your Key Responsibilities
Content planning for platform growth
Track, monitor and analyze content performance to adjust and improve traffic strategy on a continuous basis
Work with Marketing to coordinate the traffic acquisition strategy including SEO, EDM, CRM, Social and Paid
Work with Product to improve Hello Bacsi’s Care user experience
Leverage Hello Bacsi’s Community of practitioners, business partners and key opinion leaders that are (co-)producing content, to create, develop and distribute expert and high-value content.
Use keyword research to ensure the planning and creation of content is optimised for search (SEO) and is created with a specific target audience in mind
Contribute in developing Hello Bacsi’s Care business long-term vision and editorial strategy with highly relevant content helping practitioners to improve their practice’s organization in particular, and health in general.
Work with Senior Content Manager and all internal stakeholders on traffic growth plan
Content production & quality control
Work with content producers and freelancers to achieve production volumes and associated KPIs to hit traffic targets
Edit and promote high-quality, targeted content marketing materials: hospital descriptions, healthcare service descriptions, product descriptions, whitepapers, e-books, position papers, survey reports, case studies, blog articles, infographics, testimonials, videos, podcasts, etc.
Drive and reinforce best practices for SEO and HHG editorial values in all content pieces
Establish and ensure a content quality control process - for all content prior to publishing
guide the improvement of their content for use on the Hello Bacsi Care platform.
Key Performance Indicators
Customer Satisfaction
Content Quality & Quantity
Web Traffic & Conversion Rate
YÊU CẦU CÔNG VIỆC
Who We Want
You are 100% fluent in Vietnamese, and English is a plus.
You have 5 to 7 years experience in content marketing, editorial project management and/or digital communications.
You are fully autonomous, able to organize your own activity and coordinate with Hello Bacsi teams to advance high-quality projects.
You have proven experience in producing and editing high-quality content.
You are passionate about Content marketing, both strategy and production, and able to switch between project management and directly writing or producing.
You are a born storyteller with strong written and visual communication skills and the ability to understand and present complex information with a simple, clever, innovative, data-driven and human touch.
Experience working with health related content is a plus, including working for health organisations, hospitals, doctors but a passion for health is the most important requirement.
You are used to working within a very fast-growing and international company.
You bring a great mix of creative thinking, high editorial standards, some digital writing experience & high standards.
What Hello Health Group Offers
We are passionate individuals that are driven to succeed. Our work culture is characterized by strong team spirit, high degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build something new and actively support our young company in its growth to greatness.
You will love working here!
On the job training, development & growth opportunities within the organization. People come first at Hello Health and as a key team member we will invest in you to help you succeed.
Competitive salary package
Professional and open working environment–culturally integrating the best of Western and Southeast Asian cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
Flexible working environment, being a sales individual you will be expected to complete sales remotely online and in person and so we offer flexibility in where and how you operate.
