Content Lead

CONTENT STRATEGY AND PLANNING
• Design detailed implementation plan with specific directions for both angles and formats and respective channels
• Stay up- to- date with industry trends and apply the new knowledge to work on content strategies and tactics.
• Understand insights from the target audience research and combine with our brand positioning to propose strategic content direction
• Develop effective content strategy, content plan, content timeline with detailed pillars and angles to deliver objectives of the brief
CONTENT WRITING AND TEAMWORK
• Support to edit the content produced by other teams if necessary
• Well manage the schedule to ensure that all content is delivered on time and meets the
• Work closely with Strategic Planner and Account team to transform the campaign ideas into communication framework, content strategy, content planning and content execution plan
• Work directly with Designer to create materials for campaigns including content for print, digital, social, activation,TVC, website etc...following the creative idea and strategy.
required quality standards
• Manage 1- 2 team- members.
CREATIVE BIG IDEA/ UMBRELLA CONCEPT
• Guiding & providing art direction for design team
• Managed the end- to- end content production process, from pre- production and on- set
• Taking ownership of copywriting and big idea development for content team
supervision to post- production, ensuring creative quality was maintained throughout.

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Cập nhật gần nhất lúc: 2025-08-02 15:00:03