JOB DESCRIPTION
Primary purpose: Create digital content and advertorial articles that deliver key messages of brands and engage targeted audiences in brand awareness, giving effective branding angles and branding strategy.
Principal Accountabilities:
Generate ideas and join brainstorming sessions for viral campaigns and contests.
Study consumers&039; and users&039; insights (channel, trend, mentality, social position, target audience language) by internal and external means and take advantage of social trends and techniques.
Collaborate with the media team to produce final video products.
Updates about job status and other handling jobs to the Head of Content.
Write video scripts for the TikTok platform.
Create contents that convey key messages of brand mood and tone. Effective branding angles and strategy, matching brand mood and tone, align with the topline strategy.
Get feedback and evaluation from the account team and the client to deliver the best content services.
Ensure meeting the deadline as scheduled.
Use the content brief form to work with the account team to get the client brief properly (ask for all the necessary information and raise all the concerns about the brief).
Monitor the impacts of content and evaluate the effectiveness of the campaign.
Performance Standard: Outcomes of this position are measured by:
Quality of copy (as a senior copywriter).
Compliance with the campaign timeline.
Client satisfaction.
REQUIREMENTS
Knowledge & experiences:
General social awareness about, but not limited to, economic growth, consumers, culture, etc.
BA degree, majoring in journalism, languages, or marketing.
Able to generate ideas.
Proficiency in English (intermediate).
Proficiency in MS Office, especially PowerPoint and Excel.
Proficiency in Vietnamese, specifically in using Vietnamese grammar, especially using repeated, onomatopoeic, and pictographic Vietnamese words.
Knowledge of communication and marketing, especially digital marketing.
1- 2 years of working experience (with a diversified brand) is a plus.
BENEFIT
13th- month salary bonus depending on the company’s business results.
Participation in social insurance, health insurance, and unemployment insurance as per regulations.
Performance evaluations 1- 2 times per year, depending on performance.
Annual company trip.
Open and friendly work environment.
